Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission ............................................................................................................................................... 3 Brand Vision .................................
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Table of Contents ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3 ABOUT THE COMPANY ................................................................................................................................. 3 ABOUT THE BRAND ...................................................................................................................................... 3BRAND PHILOSOPHY: .......................
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MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products‚ beverages‚ ice cream‚ and spreads in the United Kingdom. The company provides food products‚ such as soups‚ bouillons‚ sauces and dressings‚ noodles‚ complete meals‚ margarine and spreads‚ olive oil‚ and tea‚ as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
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(1 1/2) Morning Group Members: Wajiha Riaz 35 Ainee Rashid 54 Hira Aslam Butt 57 Syedda Azka Naeem 64 Sadia Iqbal 69 Table of Contents * Introduction of unilever * Surf Excel * Marketing Facts * Marketing Strategies * Comparision with learning & Chapter of Marketing Unilever Pakistan Limited manufactures and markets home and personal care products‚ beverages‚ ice cream‚ and spreads in the United Kingdom. The company provides food products‚ such as soups‚ bouillons
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Marketing Management Assignment Q1. Select a product. Ans:- The produce we have selected is Surf Excel. Q2. Identify the company. Ans:- The company to which Surf Excel belongs is Hindustan Unilever(HUL). Q3. Describe various product lines of the company. Ans:- a.Food Brands:- 1.Kwality walls 2.Lipton 3.Kissan 4.Annapurna 5.Bru 6.Taj Mahal 7.Brook Brond 8.Knorr 9.Modern bread b.Home
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Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | | Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed
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advertisement The Source:- Hindustan Unilever Limited introduced Surf in 1959‚ introducing the first detergent powder into the country. At the time‚ housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean‚ with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent Brand on TV. The Advertisement Message:-
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Mummy‚ Daag-The Irreversible‚ Daag-The scolding and Daag-TheThreatening Warning. All these reflect the The Norm that prevailed dominantly a few yearsago‚ but surf Excel came up with its creative ad DAAG-Achche Hai‚ and what was dreadful‚nightmare for all the moms turned into nothing more than two pinches or may be a three of SURF Excel. Isnt it like the one strike of the blacksmith to a hundred of the goldsmiths?Dirt which is associated as bad‚ but the tagline of the ad goes like this: Daag
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Surf Excel & ARIEL Marketing & Competition Analysis Main areas covered Introduction | History Top Indian Players | Market Share Marketing Objectives | Strategies Segmentation | Growth Opportunities Understanding Consumer Needs Pricing | Marketing Strategy Competitive Advantages | Promotion/AD Campaign Environmental Change and Innovation Consumer Satisfaction and Research Competitors : Ariel | Recommendation & Suggestions Conclusion Introduction Fabric Wash
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