Diploma in Business Unit 19: Marketing Planning — Level 5 Student name Assessor name Asma Ahmed Dr Alex Pietrus Susan Simei-Cunningham Date issued Completion date Submitted on 22nd September 2014 12th December 2014 before 12.00 midday Assignment title easyJet’s Conquers The Market Learning Outcome Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task no. Evidence (Page no) LO1 Be able to compile marketing audits. 1.1 Review changing
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Patisserie Café” A Marketing Plan presented to The Faculty of Business Administration In Partial Fulfillment Of the requirements for the degree Bachelor of Science in Business Administration Submitted to: MS.MARIA CYNTHIA V. FABRIGA Submitted by: CAROLINE TAN TABLE OF CONTENTS: I. Executive summary Objectives Mission Statement II. Company Profile Organizational structure Products and Services III. Situation Analysis IV
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Introduction In this paper we will discuss the process used in marketing research planning. There are eight steps to take in this process‚ identifying the problem‚ creation of the research design‚ choosing the method of research‚ selection of the sampling procedure‚ collection of data‚ analysis of the data‚ writing and presenting the report‚ and follow up. These steps will insure that the data collected answered the right problem and is useful to the client. Step 1: Identifying the Problem
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SOCIAL MARKETING PLANNING PROCESS Good morning‚ ladies and gentlemen. Thank you for coming. I’m delighted to be with you today. Let me start by introducing myself. My name is Thu Hường. Now I’m in the marketing department. This morning I’d like to talk to you about social marketing planning process. I will divide my presentation into four parts. Firstly‚ where are we? Secondly‚ where do we want to go? Thirdly‚ how will we get there? Finally‚ how will we stay on Course? My presentation will
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Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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In our Business Connections class‚ we used a simulation called “Biz Café”. This simulation activity took place in groups of three or four over the span of the semester. The simulation was a coffee house that the group made decisions on. Every week the group makes decisions regarding what should happen at the coffee house‚ i.e. hire/firing employees‚ wages‚ insurance‚ marketing‚ etc. Three days later the results of these decisions are posted and the group sees the results of the decisions they made
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Behind the corporate objectives‚ which in themselves offer the main context for the marketing plan‚ will lie the "corporate mission‚" which in turn provides the context for these corporate objectives. In a sales-oriented organization‚ the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness
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Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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Task 1 (P4 use marketing research for marketing planning) Results -75% want more children’s sandwiches -82% want the shop to be open longer -65% said the staff was unfriendly -50% said the contents of the sandwiches could be fresher -80% said they would prefer more wraps SWOT Analysis Strengths - Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff
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Company Background Café De Coral‚ established in 1968‚ operates over 140 self-service fast food restaurants in Hong Kong‚ which is the largest Chinese restaurant chain in Hong Kong. In 1986‚ Café De Coral became an issued company in Hong Kong Stock Exchange. Later Café De Coral expands its business in various city and countries such as Hong Kong‚ Macau‚ Guangdong and other Western countries. The restaurant currently serves about 300‚000 customers per day. Café De Coral takes the advantage of broad
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