1) Executive Summary: Zain (formerly known as Fastlink)‚ was established in 1994‚ to launch mobile services in Jordan. Zain quickly became the foremost telecom company in the country‚ owning over twenty six outlets strategically located around the Kingdom. It also relies on indirect outlets by providing logistical support to dealers‚ thus its brand is visible all over‚ building momentum and strength‚ and becoming one of the first recognizable brands nationally. The Jordanian telecommunications
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AN ANALYSIS OF SAGICOR INDIVIDUAL LINE INSURANCE CUSTOMER VALUE DELIVERY Sagicor’s Individual Line Insurance Customer value delivery Student ID #’s 620015853 620021810 620018486 620021115 620019928 Dr. Lawrence Nicholson Mr. Kamau Chionesu Capstone Project SBCO6800 University of the West Indies Executive Masters in Business Administration Mona School of Business August 24‚ 2011 Delivering customer value ------------------------------------------------- Table of
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Marketing Strategy of Zara The purpose of this paper is to analyse the existing marketing strategy of the one of the biggest‚ worldwide clothes company-Zara. In our research we have chosen this company because it is a well-known brand that is popular amongst young consumers. The company has performed very well with its marketing strategy in the past few years and it is still the top company on the market. The marketing strategy of Zara consists of high turnover in which the company usually
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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Introduction Pricing is an important strategic issue because it is related to product positioning. There are many ways to price a product‚ eg. price skimming‚ penetration pricing‚ etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ and then lowers the price over time where a new‚ innovative‚ or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more
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Below is a list of the Top 10 insurance companies in India and their contact details zone wise. Insurance Company | Products and Services | Contact Details | LIC Life Insurance Corporation of India | Insurance Policies Jeevan Anurag Unit Plans Samridhi Plus Pension Plus Special Plans Jeevan Madhur Jeevan Mangal Group Schemes | East Zone: LIC of India‚P&GS Unit Jeevan Prakash‚Calcutta Metro DO-I 16 Chittaranjan Avenue Kolkata West Bengal 700072 033-23346688 West Zone: Jeevan
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Overview of Insurance Operations 1.27 and reporting‚ insurers are increasingly interested in auto salvage programs. Salvage programs are better for the environment and more cost-effective for insureds. Functional View of Insurance The functional view of insurance examines the many and varied functions an insurer performs as it conducts its business operations. To carry out the operations of an insurer‚ many people are needed‚ all of whom perform specific functions. A function generally describes
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title | BTEC LEVEL 4 EDSML | Unit 4 Marketing Principles | | | Assignment title | MARKETING PRINCIPLES | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | Explain the various elements of the marketing process | | 1.1 | | 3-4 | 1 | Evaluate
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CHAPTER I INTRODUCTION I.Introductory Paragraphs Each company has its own promotion that will set that company aside from the rest of his competitors. Thus‚ making that company unique from the way they catches the attention of their market and offering them products and services that will suit their needs and wants accordingly. For different markets require different promotions that will catch the attention of the buyers and will make them try your product as to how good it was being promoted
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International Marketing and research | Marketing Plan | Altoids | 5/26/2009 | | Executive summery This marketing plan is based on Altoids‚ which in an American product introduced into Australian market. Altoids are produced by Wrigley a US based company. In order to increase the market share Altoids will be introduced into Australian market through retailers by distribution and promotion. The PEST and SWAT analysis states that there
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