Proposal for Nike Dri-FIT Market Research Prepared for: Alison Dean June 14‚ 2009 Table of Content Executive Summary Background Problem Definition Research Design Fieldwork Data Collection Data Analysis Reporting Timing Appendices Executive Summary This proposal responds to your brief of June 15 2009 and describes: Business Objective: – to change‚ reinvigorate or phase out the Dri-FIT range of products Research Objective: – to assess if consumers are aware
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sweatshop practices and human rights exploitation surfaced in the 1990s‚ Nike was forced to review and change its operations in order to please the expanding group of conscientious customers who are concerned with the conditions under which the products are manufactured (Suehle‚ 2011). The pressure for change resulted in Nike’s decision to integrate corporate and social responsibility (CSR) into its business operations. Since then‚ Nike has acknowledged the importance of CSR to their innovation and performance
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| Topic | |Page Number | |1.0 Origin of the Report |1 | |2.0 Introduction |3 | |3.0 Nike’s brand image and sources of brand equity |8 | |4
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problems. TOMS believes that their one-for-one business model benefits people in third world countries‚ but many experts believe differently. TOMS one-for-one business model is based on giving a free pair of shoes away to kids in third world countries when someone buys a pair of their shoes. Cheryl Davenport of Mission Measurement a strategic consulting firm based in Chicago‚ stated “Instead of building the economies of developing countries‚ TOMS succeeds only to make consumers feel morally superior”
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affordable and the expensive item the same? Let’s analyze expensive shoes for instance‚ find out its target market‚ response of the target market and the advertisements that you need to get those target market. What will be the return on investment for selling shoes online? We will find out the alternatives of selling expensive shoes online and come up with a recommendation that you can apply. Framework: Selling expensive shoes online. Is that I good idea or a bad idea. Well‚ first let us analyze
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MARKETING ESSENTIALS (MK 43-810-05/32): INDIVIDUAL PROJECT Marketing SEGMENTATION‚ Targeting and positioning of BURGER KING Background The following is the analysis the segmentation‚ targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton‚ beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays‚ more than 11 million
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TOMS SHOES Case Study #2 Submitted by Muriah Kalblinger Prepared for Professor Don Looney Black Hills State University March 25‚ 2013 I. Major promotional and marketing strategies used The major promotional and marketing strategies used by TOM Shoes are cause-related marketing strategies and word-of-mouth. TOM Shoes’ customers‚ employees‚ interns‚ and students engage in significant word-of-mouth advertising as well as marketing itself through events‚ DVD screenings‚ and social
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Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
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Target Marketing 1. State of Being (Demographics)- three main areas we want to address in this stage is geography‚ age and income. Geography: We want to target people throughout the entire world. In order to achieve our goal‚ we can set up online surveys questions regarding to our sneakers and reasons to support our product. Furthermore‚ we will also distribute product flyers and conduct on-the-spot surveys for people passing by the streets in order to gain more opinion and expectations regarding
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CASE SUMMARY Jim Wells‚ owner of Wells Work and Casual Wear plan to establish a new business that focus on selling shoes for Moos. The main objective of the new business is to design a special shoe for cow that can improve the recovery rate of infected hoof by protecting the hoof from moisture and dirt on the ground. The next step would be finding the best way to introduce and market their new product. Currently there are only two competitors on the market who provide similar product for treating
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