Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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How do we keep Brunei Darussalam clean? To keep our country clean‚ firstly we must practice good habits to keep our environment clean. A good example is we ourselves need to be clean and healthy. Then‚ our home and garden need to be clean and we must maintain them regularly. Once we know how to keep ourselves and homes clean‚ then we are able to appreciate the whole environment and do our best to keep it clean. We need a clean environment‚ free of pollutants in the air‚ water and land
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Proposal & Literature Review By Maria Kohutova Future Brand of Slovakia An investigation of perception of Slovakia as a tourist destination in UK Supervisor Giles Forbes Submission: 22. April 2010 * Research Proposal Research topic ‘Future Brand of Slovakia - An investigation of perception of Slovakia as a tourist destination in UK’ is the name of research topic. Reason for choice and aims Nowadays the building of brand is a one of the most popular trends‚ included: branding of
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REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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Summary Final Draft December 4‚ 2013 Advertising at the Edge of the Apocalypse Summary Sut Jhally claims that advertising has become so intrusive and powerful that‚ unless precautionary action is taken‚ will destroy all of humanity and its successes. His credentials include: college professor of communication at University of Massachusetts Amherst‚ executive director of the Media Education Foundation‚ and an assortment of more than 40 documentaries on advertising and media consumption. At
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rapid pace. Keep our environment clean is a very important part of our lives these days. It is important to focus on what we have to ensure that the environment is preserved for future generations to concentrate. Water conservation and waste are considered two of the main causes for the environment is polluted. To clean up the environment‚ there are five steps you can follow us: * The 3Rs are considered the most important and easiest to keep our environment clean and pollution of any prohibited
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Brand IPL touches the sky Mumbai: After capturing the hearts and minds of millions all across the world‚ Indian Premier League has now crossed another landmark. According to a recent study by a UK-based brand valuation consultancy‚ the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18‚000 crore) from USD 2.01 billion in 2009. Interestingly‚ brand IPL has a higher valuation than English Premier League club Manchester United‚ which is valued close to USD 3 billion.
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the brand loyalty and answer the question “How can companies create brand loyalty?” I would be glad to answer any questions at the end of my talk. Let me start with the definition of this term. As I understand brand loyalty is when consumers become committed to your brand and make repeat purchases over time. We can say that brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands‚ regardless
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Brand Me Chia-chun Chen Student ID: 2030309 Introduction A Chinese poem says that: The longest distance in the world is neither between life and death‚ but is that I am just behind you‚ and you are not aware of that I love you. (Amy Cheung‚” Single bed in purse”) The love poem not only can be used in the intelligence field‚ but also in the workplace where competition and pressure are emphasized. Personal brand is a significant part for marketing yourself. Definition of personal
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Water is one of the six nutrients needed for a human being to survive. Though everyone needs water‚ not everyone can get clean water. Haiti has the worst water treatment in the Western Hemisphere (¨Water¨). The water in Haiti is riddled with Cholera and Typhoid however‚ the water treatment can be improved by sending LifeStraw Missions to the people of Haiti. Problem Cholera is a disease that is not hard for residents in Haiti to catch because of the poor water treatment. It is a disease caused
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