essays for a total of 30 points. Essays that are offered within the chapters are italicized‚ related to the textbook‚ worth 6 points‚ and should be ½ page in length. All other questions are worth 2 points each for a total of 70 points. The entire exam is worth 100 points. Required Essays: 3 at 10 pts each Prepare a minimum one page essay for each of the following For the Common Good core competencies: Diagnose Situation‚ Manage Self and Energize Others. We have been working through the
Premium Motivation Job satisfaction Organizational culture
Marketing - Is the process of building profitable customer relationships by creating value for customers and capturing value in return - Satisfying customer needs 2 GOALS OF MARKETING • To attract new customers by promising superior value • To keep and grow current customers by delivering satisfaction MARKETING PROCESS 1. Understanding the Marketplace and Customer Needs 1.1. Needs‚ Wants‚ and Demands 1.1.1. NEEDS – states of felt deprivation. 1.1.2. WANTS – the form human
Premium Marketing
Timely effort Q6. Entrepreneurs find direct marketing the attractive because of (a) Investment is low (b) It doesn’t required specialized skills (c) Returns are quick (d) All of the above Q7. Demonstration is an exercise to (a) attractively pack and display the goods (b) prove the characteristic of the product (c) Both (a) and (b) (d) Neither (a) and (b) Q8. Which among the following is not an example of Direct marketing ? (a) tele-marketing (b) sales on internet (c) mail order sales
Premium Marketing
important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
Premium Marketing
Required Text: Marketing: An Introduction‚ (2013) 11th ed. by Gary Armstrong and Philip Kotler. Pearson ISBN: 978-0-13-274403-4 Resources All materials are posted on BlackBoard Instructor Lee D. Goldring‚ MBA Mobile /Text 321-578-9288 E-mail lgoldrin@stetson.edu Office Phone 386-822-7432 Office Location LBC 415 Office Hours Mondays and Wednesdays 1:30PM – 2:30PM‚ and by appointment Course Objectives: Identify the processes of segmentation‚ target marketing‚ and create a
Premium Marketing
CENTER on GLOBALIZATION‚ GOVERNANCE & COMPETITIVENESS The Tourism Global Value Chain ECONOMIC UPGRADING AND WORKFORCE DEVELOPMENT Michelle Christian Karina Fernandez-Stark Ghada Ahmed Gary Gereffi Contributing CGGC Researchers: Shelli Jo Heil NOVEMBER 2011 The Tourism Global Value Chain: Economic Upgrading and Workforce Development “Skills for Upgrading: Workforce Development and Global Value Chains in Developing Countries” This research project examines workforce development
Premium Tourism
1-4050-3144-1-cxc-pi-vi-n 8/15/05 10:44 AM Page i Principles of Business for Caribbean Examinations 4th Edition Ivan L. Waterman and Dave Ramsingh 1-4050-3144-1-cxc-pi-vi-n 9/21/05 2:43 PM Page ii Macmillan Education Between Towns Road‚ Oxford Ox4 3PP A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 1-4050-3144-1 Text © I. L. Waterman and D. Ramsingh 2005 Design and illustration
Premium Marketing
GENERAL PRINCIPLES OF MANAGEMENT Seminar By: Mithra.S Context: 1. What is Management? 2. Functions of Management a. Planning b. Organizing c. Directing d. Controlling 3. Major functional areas of Management e. Production Management f. Personnel Management g. Marketing Management h. Financial Management 4. Fayol’s 14 Principles of Management 5. Managerial Qualities and Training WHAT IS MANAGEMENT? Management is basically concerned
Premium Management
C h a p t e r 2 Topic: Production Possibilities Frontier Skill: Recognition Production Possibilities and Opportunity Cost 4) The production possibilities frontier is A) upward sloping and reflects unlimited choices. B) upward sloping and reflects tradeoffs in choices. C) downward sloping and reflects unlimited choices. D) downward sloping and reflects tradeoffs in choices. Topic: Production Possibilities Frontier Skill: Recognition 1) The production possibilities frontier
Premium Economics Costs
Professional Pilot Paper – Options module Advanced Performance Management Time allowed Reading and planning: Writing: 15 minutes 3 hours This paper is divided into two sections: Section A – THIS ONE question is compulsory and MUST be attempted Section B – TWO questions ONLY to be attempted Do NOT open this paper until instructed by the supervisor. During reading and planning time only the question paper may be annotated. You must NOT write in your answer booklet until instructed by the
Premium Variable cost Fixed cost Total cost