Marketing is selling of products or services‚ the business activity of presenting products or services in such a way as to make them desirable. Component of marketing: • Distribution • Marketing research • Advertising and sales promotion • Selling and merchandising • after sales services • Packing • Pricing • Product advertising Importance of marketing to a business Marketing improves the financial success of most organisations over a long period of time. It does cost the organisation
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8 3.2 Personal care 9 4.0 SWOT analysis of the unilever 9 5.0 PESTEL Factors 13 6.0 Two product option 15 6.1 Introduction to the product 15 6.2 Axe Touch description 16 6.3 Axe Touch ingredients 16 7.0 Marketing objectives 16 7.1 Finance objective 17 8.0 Marketing research 18 8.1 PLC of the selected product 18 9.0 STP Analysis 20 9.1 Segmentation 21 9.2 Target market 22 9.3 Positioning 23 9.4 Competitor Analysis 24 10.1Product 25 10.2 Brand 26 10.2.1
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THAVAN IJRMM Vol-01: No- 01 Oct-Dec 2011 1 A Research Approach to Paint Industry in India-A Study Of Its Marketing Strategies in Tamil Nadu A Research approach to paint industry in India-A Study of its marketing Strategies in Tamil Nadu 1K. Jayachitra and 2Dr. D. Ilangovan 1Research Scholar in Commerce‚ Annamalai University‚ Annamalai Nagar-608 002. jayachitrakps@gmail.com 2Professor of Commerce Annamalai University‚ Annamalai Nagar-608 002. dil2691@yahoo.co.in Introduction Paint has
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DIRECT MAREKTING: Direct Marketing Channels Any medium that can be used to deliver a communication to a customer can be employed in direct marketing‚ including: Email Marketing Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.[citation needed] One reason for email marketing’s popularity is that it is relatively inexpensive to design‚ test‚ and send an email message. It also allows marketers to deliver messages around the clock
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Small is Profitable INDIAN EXPERIENCE :-- INDIA is predominantly an agricultural country. A proper development of small-scale industries is vital for the healthy growth of our Economy. Small business has played a very crucial role in transforming the Indian economy from a backward agrarian economy to its present stature. The country can profit by Japan’s bold experience in this direction‚ which has been spread over more than three decades. The small-scale sector has emerged as an engine of
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Industry Globalisation In this essay I am going to analyse the pressures for globalisation for two different industries using Yip’s globalisation drivers. The two industries I am going to research is the Airline industry‚ using British Airways for examples and the Fast food Industry‚ using examples from McDonalds. I will then try and evaluate how firm strategy has changed in response to globalisation pressures. Firstly we need to try and define what “globalisation†is and how
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becoming increasingly urbanized. In almost every country in the world the trend has been for more and more people to move from small towns to larger cities. Although there are certain aspects of living in small town that I would appreciate such as clean air and less noise‚ however the urbanizing trend pretty much reflects my own preference for living in a big city rather than in a small town‚ because in my opinion the place one lives in plays more important role in one’s life in terms of wider range of opportunities
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Small Case #1 (Lenovo: Striving to be the best) 1. SWOT analysis Location of Factor Type of Factor Favorable Unfavorable Internal Strengths Well-established brand equity Highly respected international business partners Leading position in China Capacity to keep up with market trends and demands High performance in China’s domestic market Weaknesses Low profit margins compared to the industry average Complex and inefficient cost composition Low performance in tablet and smart phone lines abroad External
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Big and Small Cities There are so many beautiful cities on the earth‚ some of them are big and crowed‚ but some of them are small. What comes to your mind when you hear about big and small cities? What are the differences between them? They are totally different‚ so what kind of cities you like to live in? There are many different characteristics that describe big and small cities that are discussed in this essay. One of the different characteristics between big and small cities is the environment
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