c. Validation – checking that it does what the customer wants; d. Evolution – changing the system in response to changing customer needs. 2. List the 3 generic process models that are used in software engineering? ← The waterfall model ▪ Plan-driven model. Separate and distinct phases of specification and development. ← Incremental development ▪ Specification‚ development and validation are interleaved. May be plan-driven
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likely to use a descriptive model of the design process? When would you use a prescriptive model? Descriptive model of the design process is a linear model‚ feedback isn’ t discussed and it is more simple than the model known as prescriptive which is an extended model in comparison with the descriptive one. In descriptive model‚ according to client’ s objectives‚ alternative concepts are introduced through different concept schemes‚ without a problem definition and the process improves‚ depending on feasibility
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6/10/13 Analysis I chose to construct a sales process flow based upon a previous job I had as a medical consultant for a plastic surgeon. Dr. Bishara performed all different types of cosmetic procedures‚ yet he decided to shift his practice to focus on hair transplants. We were the only practice in the state of Texas that had a robot that performed these hair transplants. Dr. Bishara‚ had done a great job at marketing with Google adwords‚ which created a lot of traffic to our webpage. There
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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Strategic Management 1. Consider Mintzberg’s model of intended and realised strategy‚ and discuss the extent to which corporate strategy can be planned‚ and the extent to which it emerges. (20 marks) The emergent model (modernist): In the emergent model‚ strategy is seen as emerging in the process of action. Strategy cannot (or only to some extent) be planned and is the outcome of the organization’s struggle to survive (cp. Darwinist ideas in Population Ecology) and the adaptation
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The marketing strategy comparison between H&M (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world‚ which has gained much profit for the clothing retailers‚ such as H&M‚ ZARA‚ C&A and so on. They are very good at using their special marketing strategies to manage their brands. While in China‚ there are many brands try to use this manage model‚ whereas‚ they are still inexperienced‚ whose marketing strategies should
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The Communications Process Shannon and Weaver (1949) put forward a basic linear model of communication. It is a clear example of a process-centered model and sees communication as the transmission of messages. Shannon and Weaver’s Communications model: The Oxford dictionary defines a process as ‘A series of actions or steps taken in order to achieve a particular end’ Similarly‚ an early example of the steps involved in the communication process are: Thought: First‚ information exists in the mind
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Marketing by Tymkiv N.M. and Krytsak O.O. UNIT 1 MARKETING 1. GENERALITIES One of the areas of management is marketing. Marketing is the process of planning and executing the conception‚ pricing‚ promotion and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved
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FISHY BUSINESS General outline of presentation History‚ Products and services → (introduce 3 categories‚ talk about ornamental fish‚ markets served‚ focus on arowana)‚ 4Ps for arowana‚ customer segmentation for arowana‚ Recent performance (drop in profits‚ focus on Arowana)‚ PESTEL (focus on points that lead to fall in profits)‚ Porter’s (focus on points that lead to fall in profits)‚ SWOT (focus on points that lead to fall in profits)‚ Recommendations ‚ END. What people are looking out for
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Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process‚ the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D
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