Group 3.3 Mr. Ward-Perkins 2010-2011 Marketing MAnagement INNOCENT ON THE FRUIT JUICE MARKET Galina Kozlova Hadrien Le Bris Julien Leignel Nicolas Levannier Raphaël Montero Roxane Penne TABLE OF CONTENTS I. INNOCENT CONTEXT IN FRANCE A. A FEW WORDS ABOUT INNOCENT B. FRUIT JUICE MARKET PRESENTATION C. ATTRACTIVENESS OF THE MARKET D. CUSTOMERS NEEDS AND BENEFITS E. TOUCH POINTS II. THE EXTERNAL ENVIRONMENT OF INNOCENT A. MICRO-ENVIRONMENT
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I. Positioning Statement Samsung embodies style and technology for the young professional‚ with its cutting edge design and superior connectivity features. Samsung’s positioning statement is one that asserts its differentiation vis-à-vis other mobile phone providers. In the local market where myriad choices abound‚ Samsung’s sleek exterior design‚ accompanied by its selection of soft and hard features‚ render it an optimal purchase for the young‚ technologically updated professional. II. SWOT
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evaluate what their impending strengths‚ weaknesses‚ opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. “The goal is to match the company’s strengths to attractive opportunities in the environment while eliminating
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Market research and marketing research are often confused. ’Market’ research is simply research into a specific market. It is a very narrow concept. ’Marketing’ research is much broader. It not only includes ’market’ research‚ but also areas such as research into new products‚ or modes of distribution such as via the Internet. Here are a couple of definitions: Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through information - information used
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Introduction to global marketing ‘The process of focusing the resources (people‚ money‚ and physical assets) and objectives of an organisation on global market opportunities and threats’ Keegan 1995 Marketing is now a universal discipline the new concept of marketing appeared 1960 - Marketing Myopia - Levitt now ‘strategic’ concept The Three Principles of Marketing Customer value and the value equation i.e. value greater than competitors Value equation is: VALUE = PERCEIVED
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HOLISTIC MARKETING [pic] The Concept of & Introduction to Modern Holistic Marketing Holistic Marketing An account of evolution of the concepts of Marketing over the years of human existence – from the primitive “Exchange Concept” to the latest “Holistic Marketing Concept”. [This is an improved version of my earlier article of same title.] Contents : 1. Introduction : a. Definitions b. What is Marketed c. Marketing Concepts d. Trends in Marketing Practices 2. Holistic Marketing
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M1 - Unit 3 - Marketing Introduction - Introducing the Basics of Marketing Introduction: For this part of assignment I will compare similarities and differences of the marketing techniques both businesses carry out‚ even though Lidl and Tesco are in the same type of market‚ they achieve their market success in different ways. Even though Tesco and Lidl marketing techniques are pretty similar they still have a difference from each other when they use the Ansoff Matrix‚ which is used when the
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2. Tanishq unsuccessful launch (Problems) When Tanishq first came into the Indian market‚ the company come out with a decision that they wanted their jewellery to be different from the traditional Indian offerings‚ this had cause them to have lot problem and totally difficult to be accepted by the customers. The problems that the company face were the cultural limitations‚ and the designs of their jewellery designs 2.1 Cultural Limitations The jewellery market in India was totally unorganised
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Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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Scope of the work: The study to cover comprehensive scenario of influence of web in retail sectors in Bangldesh. Identify the strength of retail sector using website Methodology: Limitations: Literature review: Objective of the Report: Present scenario plus loophole‚ prospect‚ recommendation. To identify the competitive position of the market. Particularly comparing the local market with the global market scenario. Effect of technical innovation in the targeted market. How internet usage are diversifying the industry
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