market consists of all the actual and potential buyers of yoghurt products. The macro-environment consists of six types of forces economic‚ demographic‚ cultural‚ natural‚ technological and political. “Vital Foods” must ensure that they take into account the trends‚ changes and alterations in these environments which can both pose threats and reveal opportunities. Economic Environment The economic environment is best described as having the “factors that affect consumer buying power and spending
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decrease over Rs. 21.69 bn in the previous year. Standalone EBITDA impacted by 6.6% to Rs.30.92 bn in FY08 from Rs 33.12 bn in FY07; EBITDA margin stood at 10.76% in FY08 as compared to 12.06% in the previous financial year. Following are the main macro environmental factors from FY08 that had direct bearing on the company’s revenue and profitability figures: GDP Growth Encouraged by the continuing thrust in investments which grew by 31.6%‚ the GDP growth in the third quarter of fiscal 2008 came
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Apple Inc. (Consumers Electronics Company) Economic Environment: More or less‚ every economic factor has an effect on the operations of Apple Inc. These may include; current economic situation (boom‚ recession‚ etc.)‚ credit terms‚ inflation or deflation‚ strictness of interest rates‚ unemployment levels‚ stability of exchange rates‚ stock exchange trend‚ etc. Apple’s business can be affected by all these factors either positively or negatively. For example‚ during the inflation periods
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Program manager: Ms Hazel Ong Number of words: Table of contents: I. Introduction …………………………………………………………………………Page 3 II. SWOT analysis ……………………………………………………………………..Page 4 –5 III. Macro- environment analysis ……………………………………………………..Page 6 –7 IV. Competitive environment analysis ..…………………………………………… Page 8 –10 V. Application about planning‚ organizing‚ leading and controlling …………… .Page 11- 12 VI. Conclusion……………………………………………………………………………. Page 13
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As a part of the Hilton Group‚ Double Tree has ‘HHonours’ loyalty program. Today this program works in more than 3500 hotels‚ has 50 airline partners and gives an opportunity to its members to earn both miles or point for stay. The HHonours has three levels of membership: gold‚ silver and black with different upgraded system of rewards. Also the members can use the rewards in golf‚ cruises‚ entertainment parks‚ car rentals‚ shopping and dining (www.businesstravel.about.com). 2. Price elasticity
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MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP‚ as reported by International Monetary Fund‚ was on an upturn‚ growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010‚in contrast to -3.4% in 2009‚ the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010
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Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview
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Identification of Unknown Report Abstract: The purpose of this lab was to determine the identity of an unknown bacteria slant culture. The unknown was identified using differential tests to determine its metabolic and morphology characteristics. Results from the differential tests indicated that unknown culture 5 is Staphylococcus aureus. Introduction: The purpose of this lab was to determine the identity of an unknown bacteria slant culture using a series of differential tests. The tests
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within the macro and microenvironment heavily influence marketing decisions.Using the case study illustrade this. The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words‚ these are elements that can be manipulated‚ or used to glean information‚ in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy
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LECTURER: DANIEL NYAKERI ASSIGNMENT (CAT 1) Quiz: discuss the components of the macro environment and explain how they affect the organization you are working for? (20 mks). Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require changes in operating‚ management‚ production‚ and marketing. Analysts often categorize them using the acronyms PEST or PESTEL. Broken down‚ PEST stands
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