School of Management MARKETING 102 COURSE PACK Enrico C. Osi‚ MBA (AGSB)‚ PGD (Monash) Table of Contents Course Syllabus Marketing Defined Business Environment Objectives Business Portfolios Strategies 13 Growth Strategies Market Segmentation Competitor Analysis Customer Analysis Demographics Psychographics Behavioral Market Positioning Methods of Data Collection Importance of Information Types of Business Organizations Small and Medium Enterprises Setting up a Business Marketing Formal Planning The
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Mobile I-cream BUSINESS REPORT Business Computing 1 (ISYS2109) Semester 3‚ 2013 Nguyen Le Thu Table of Contents 1. Introduction 2 2. Business discussion 2 a. Sales analysis 2 Sales per shift 2 Sales per district 3 Sales per trucks 4 b. Problem analysis 5 c. Social network promotion 5 3. Recommendations 6 4. References 6 1. Introduction Ha Phuong- an MBA degree holder trained by RMIT Vietnam has created a business named Mobile I-cream which focuses on using trucks to selling ice cream in a
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Outperformer FY09 FY10 FY11E FY12E 4‚509.8 66.2% 1‚461.2 795.7 8.1% 7.4 5‚265.7 16.8% 1‚432.5 790.5 -0.7% 7.3 6‚567.4 24.7% 1‚872.5 1‚003.3 26.9% 9.3 8‚793.7 33.9% 2‚507.5 1‚291.6 28.73% 12.0 Source: Company‚ QS Research Investment Positives Largest private player in container rail segment Since obtaining license for operating container rails in 2007‚ GDL has emerged as the largest private player in India only after state run Container Corporation of India
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BUSINESS ANALYSIS AND VALUATION REPORT Scheduled Class: Monday 2:00pm to 5:00pm 1. Introduction Harvey Norman is now a public company that is listed on the stock exchange‚ whose principal activities primarily consist of an integrated franchising‚ retail and property entity. It is one of Australia’s most successful retail groups‚ operating more than 150 franchised department stores‚ which focus on selling computers‚ home entertainment equipment and home appliances
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www.FASTBusinessPlans.com RESTAURANT BUSINESS PLAN (COMPANY NAME) (COMPANY NAME) (STREET ADDRESS) (CITY‚ STATE ZIP CODE) (CREATION DATE) Here’s Your FAST Sample Business Plan This Restaurant Business Plan has been written to use a starting point for developing your own business plan. You are free to edit and use this business plan and its contents within your organization; however‚ we do ask that you don’t distribute this business plan on the web without explicit permission from
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Research Report | December 9 2012 | | | English of instruction in Korea 1. Abstract 2. Introduction South Korea is famous for many multinational companies and corporations such as Samsung‚ Hyundai‚ LG group. The use of English for business contacts is gradually becoming important due to the enlarged of international trade of South Korea (an “Expanding Circle” country). Therefore‚ the implement of English of instruction in tertiary school would not only benefit for the national
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Jimmy Maxwell Small Business Report December 11‚ 2012 Creating a Business While in today’s world we must take extra precautionary steps when it comes to creating a business. Many successful business are not created over night‚ although the idea oftentimes are‚ we have to be sure and take the necessary steps so as our idea of an accomplished business can start to take form. Every planning process goes through a series of stages. In essence the aim is to complete each of the following steps
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Executive Summary Introduction 1.0 Background of study Research Problem 1.2 Research Objectives Justification Literature Review 2.0 Introduction 2.1 Definition of spending. 2.3 Definition of spending behavior. 2.4 Main items that students spend most of their money on 2.5 Factors Influencing Spending Behavior among Malaysian College Students Theoretical Framework Research Methodology 3.0 Introduction 3.1 Research Design 3.2 Research Instrument 3.3 Population and Sampling 3.4 Pilot
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’TWO HANDS’ Released in mid 1999‚ ’Two Hands’ was a box office success in Australia. Financed by the Australian Film Finance Corporation with assistance from Film Victoria and the New South Wales Film and Television Office. The film was made on a total budget of $4.4 million. ’Two Hands’ went on to make $5‚478‚485 at the box office‚ it was the first Australian film to open in top position at the Australian box office within the last six years prior to its release. With a total budget of
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1822-6515 ECONOMICS AND MANAGEMENT: 2011. 16 NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business communication goes through the significant changes. The global
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