Sales and Marketing for Youth Connect Magazine SIP project report submitted in partial fulfilment of the requirements for the PGDM Programme By Akshay Joglekar 2013018 Supervisor: 1. Divesh Aswani 2. Prof. S.Perumal Institute of Management Technology‚ Nagpur. 2013-2015 ACKNOWLEDGEMENT I hereby take this opportunity to thank Youth Connect Magazine for providing me a corporate entrepreneurial exposure through the course of my summer internship I would also like to express my sincere
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they
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Which of the following professional organizations serves the marketing research industry? A. Marketing Research Association The marketing research industry has a certification program for marketing researchers and this certification program is hosted by: D. Marketing Research Association (MRA) Which of the following best illustrates the Service-Dominant Logic for Marketing? A. Decision makers should know their firms ’ core competencies. One of the implications discussed
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International Marketing and Marketing Research Compare the advertising campaigns (message‚ media‚ target audience...)which company may use a) to launch new product b) to support a long established product whose sales are slowly declining Introduction Due to new challenges which business organisations encounter in ever changing environment‚ the present marketing must focus on much more than creating new products or services. It is
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Database Marketing Increases Dell’s Sales Dell Computer Corporation has been the world’s largest direct-sale vendor of personal computers. One way the company distinguishes itself from other suppliers of PCs is by acting quickly on the masses of datait gathers from customers. (The company receives over 50‚000 telephone calls or electronic mail messages daily.) “Information is a valuable competitive weapon‚” says Tom Thomas‚ the chief information officer. “Our whole business system is geared to collect
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Chapter I Executive Summary This chapter‚ Executive summary‚ will outline the whole Marketing Plan. It will give the brief overview of the different chapters and their contents within the research paper.The Second Chapter‚ Corporate connection‚ we will be showing the different commissaries of Bruno and Diego‚ from where they get their shipments of meat‚ drinks and vegetables that they serve within their establishments. The Third Chapter‚ Environmental Analysis and Forecasting‚ in this chapter
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Marketing research is the systematic and objective identification‚ collection‚ analysis‚ dissemination‚ and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. Problem Identification Research: Research undertaken to help identify problems which are not necessarily apparent on the surface and yet exist or are likely to arise in the future. Examples: market potential‚ market share‚ image‚ market characteristics
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-Definition of Marketing Research: Marketing research is the systematic and objective‚ identification‚ collection‚ analysis‚ dissemination‚ and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing -Classification of Marketing Research Problem Identification Research: Research undertaken to help identify problems which are not necessarily apparent on the surface and yet exist or are likely to arise in
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Which are the key factors that can contribute to successful sales through personal selling strategies in different industries? Sales Management May 31th 2013 Summary Introduction 3 I. Key factors 4 A. Selling Model 4 B. Value concepts 4 C. The performances 5 II. Comparison between two industries 6 A. Pharmaceutical industry 6 B. Car industry 7 Conclusion 8 References 9 Introduction Personal selling is a person-to-person communication with a prospect. Personal selling is a process
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Marketing Research Proposal Prepared for Jamie’s Italian – The Restaurants s1161122 s1228733 s1227536 s1254891 Word Count: 3246 Table of Contents Executive Summary 1 Background 2 Jamie’s Italian – The Restaurants 2 Industry Overview 3 Objectives 3 Research Questions 4 Approaches and Methods 6 Desk Research 6 Primary Research 7 Data Analysis 11 Reporting and Presentation Procedures 11 Timing 11 Budget 12 Quality Control 12 Management of the Process 12 Ethical
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