Proposed marketing research for Jingjing Inn Name: Kefan Qian Student ID: s0205160 Executive summary The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report‚ the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research‚ we form focus groups to discuss the research objective
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Marketing Research Marketing research Process Problem identification Exploratory Research Hypothesis Development Conclusive Research Result 2013/4/24 Asst.Prof.M.Choudhury 2 Marketing research Process Exploratory Research Mostly Qualitative in nature Research Design Descriptive Design Conclusive Research Mostly Quantitative in nature Casual Design 3 2013/4/24 Asst.Prof.M.Choudhury Marketing Research Approaches By the Marketing department Itself By the Marketing
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Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium • Bottles contribute to 54% of sales value while sachets contribute 46% Conditioner Hair colourants Styling agents Perms & relaxers Market Share in shampoo segment 14.00% 1.00% 4% 43% 9% 29%
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1. What is the construct that GE is trying to measure? GE Company is trying to use Net promoter score (NPS) to measure customer loyalty. According to Bhote (2000)‚ customer loyalty indicates customers are delighted with a company’s products or services and turn into enthusiastic world-of-mouth advertisers. In general‚ customer loyalty can be expressed in different aspects. Here GE’s primary focus is on recommendation. Through measuring this construct‚ GE is able to know whether the clients would
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1.0 Executive Summary From the findings of our research we have arise few issues for Peppercorn Café: It is important for the cafes to provide good customer service that can satisfy customer needs therefore this strategy can provide communication between the retailer and its customer. Furthermore‚ the retailer in order to be able to communicate with customer could provide feedback forms where it can represent the voice of its customer whilst maintain confidentiality. Apart from that the store
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Marketing Research Proposal Prepared for Jamie’s Italian – The Restaurants s1161122 s1228733 s1227536 s1254891 Word Count: 3246 Table of Contents Executive Summary 1 Background 2 Jamie’s Italian – The Restaurants 2 Industry Overview 3 Objectives 3 Research Questions 4 Approaches and Methods 6 Desk Research 6 Primary Research 7 Data Analysis 11 Reporting and Presentation Procedures 11 Timing 11 Budget 12 Quality Control 12 Management of the Process 12 Ethical
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BACHELOR OF COMMERCE UNIT NAME: MARKETING RESEARCH UNIT CODE: HCB 2210 QUESTION Critically discuss the research conducted on the marketing mix variables and evaluate the benefits of such information to marketing management. INTRODUCTION The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact‚ they are not necessarily the same thing. Marketing mix is a general phrase used to describe the different
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they
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College of Business Administration and Accountancy Marketing and Advertising Department The Influence of Sin Tax Law on Cigarette Local Brand Preference of Smokers of 3rd and 4th year of Marketing and Advertising Students of De La Salle University – Dasmariñas In partial fullfilment of the course requirement in Marketing Research For the degree of Bachelor of Science in Business Administration Major in Marketing and Advertising Management Submitted
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A Case study on Colgate Palmolive. Even as India once more self-declares its “arrival on the world stage” with a symbol for the Indian rupee‚ a global assessment presents a depressing picture of India’s actual economic performance. In a study whose conclusions were to be expected‚ the Oxford Poverty and Human Development Initiative (OPHDI) has revealed that an appropriate index of poverty (and deprivation) finds its incidence in India and elsewhere to be much greater than estimated by the controversy-dogged
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