JoBDeK RESEARCH Kimberly Block Jody Brogan Brittany Caple Destinie Schirle Table of Contents Executive Summary 1 Service Overview 2 Target Market 3 Problem Statement 4 Research Plan 4-5 Primary Research 6 Secondary Research 6 Sample Survey 7 Test Pilot Report 8 Focus Group 8 Recommendations 8 Works Cited 9 Executive Summary JoBDeK Research will perform research to collect and compile data regarding the Blackhawk Technical College Financial Aid Department’s
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Which‚ if any‚ of the social media plans should Foley pursue? Why? I feel it would be beneficial for Foley to advertise on more than one social media platform in order to promote brand awareness through an integrated marketing communications plan. However‚ due to the costs of advertising through the suggested media Foley’s management would have to consider a rethink of UnME’s media plan for 2008. I would recommend cutting the budgets for traditional media such as television‚ print and radio by
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For many years Gloria Steinem was known for being a journalist‚ who was also a feminist that was highly into politics and things that happen in our country. Steinem was a well rounded person who always wanted her hand in everything she could possibly get in it. In addition to being a journalist and feminist‚ Steinem was a author. Everything she experienced throughout her childhood developed her into the strong and independent person she is today. Steinem had a lot of struggles and she went through
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Exploratory Research Researchers employ exploratory research when little is known about the topic and previous theories or ideas do not apply. For example‚ if you wanted to study how to get students to use the computer lab in a college environment‚ you might first have to do exploratory research to figure out which students might need the lab and what appeals to this demographic. Exploratory research clarifies problems‚ gathers data and creates initial hypothesis and theories about subjects. The
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Marketing Research Proposal Fair & Lovely Max Fairness- for Men Research Background The concept of fairness has changed over the period of a decade‚ aspiration for a fair look is now not limited to women only but Unilever has cared about men in the beauty category by introducing fair and lovely max fairness. Fair & Lovely MAX Fairness for Men is uniquely designed for tough male skin. It contains VitaMAX Complex and UV Filters work intensively on male skin and help to give: Max Sun
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What is the difference between erotica and pornography? Gloria Steinem tackles this question in "Erotica and Pornography". Most people picture Pornography as being hardcore‚ more likely to be sold in specialty adult bookstores or in sealed plastic at the newsstand. Erotica‚ on the other hand‚ includes foreplay‚ intimacy‚ and a mutually- satisfying experience. However‚ Steinem believes that the main differences between pornography and erotica are that individuals involved in pornography are just looking
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MKF 9120 MARKETING RESEARCH ASSIGNMENT 3 | Marketing Research Proposal | Facebook | -Fangyin YUAN(24314609)-Han JIANG()-Jieru HE(21216819) | 1. Executive Summary In recent years‚ Facebook has seen a spike in mobile traffic. Mobile usage of its platform has grown rapidly with a massive mobile user base. Despite this large growth in mobile usage‚ Facebook still failed to generate completely satisfaction among its users with the current mobile platform. Therefore‚ Facebook would like to conduct
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Journal of Consumer Research- Article “How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth” Word-of-mouth (WOM) is the informal communication by consumers about their evaluations of goods and services to other consumers. Negative WOM (NWOM)‚ typically arising from a dissatisfactory consumption experience. The given information the article found was that consumers may be more likely to transmit NWOM to those to whom they have strong ties. Research also shows that
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“Blue Jeans” by Fred Davis talks about denim jeans‚ their creation about 700 years ago‚ and how since then this item of apparel has served as a form of expression. Jeans were and still are made from sturdy indigo- dyed cotton cloth. Before the 60’s one did not see blue jeans on everyone‚ in the 30’s and 40’s painters and artist were the main consumers‚ and in the 50’s the denim trend spread to hoodlums and motorcyclist. Not until the 60’s did jeans become universally worn‚ crossing all genders‚ ages
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The novel Mama Day by Gloria Naylor explores both the intriguing relationship between a young city boy and a culturally confused girl‚ George and Ophelia‚ and the simple yet supernatural life of an old‚ wise woman on an isolated island entirely detached from the civilized world around her. Ophelia‚ or Cocoa‚ becomes a link between the chaotic world and hustle and bustle of the mainland and the life of Willow Springs that connects her into a cultural and much different identity. The setting of a novel
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