"Marketing research of a hospitality organization with primary and secondary research" Essays and Research Papers

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    h Research Topic Decreasing trend of cats eye’s popularity in men’s wear Introduction Fashion wear has become very much popular in Bangladesh. Therefore the fashion wear industry has made a significant growth over past years. ‘Cats Eye’ has been a re-known name in the fashion house in this regard. For years‚ ‘Cats Eye’ has been able to attract both young and old consumers and the fashion house has grabbed a large market. However‚ in spite its popularity in the country‚ there exists a few questions

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    hospitality industry

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    CONTENTS: LO1 1.1 Current scale‚ scope and diversity in hospitality industry (P1)……………………….2 1.2 Structure of different hospitality organizations (P2)……………………………………...6 1.3 Hospitality role and professional bodies (P3)…………………………………………………8 LO2 2.1 Staffing requirements for different hospitality industry (P4) …………..……………10 2.2 Role‚ responsibilities and qualification required for hospitality staff (P5)……..11 LO3 3.1 Operational‚ managerial and legislative issue resulted from recent developments

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    Research

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    View . . . . . 43 Table 7: Importance of staff for an automobile service station ………………………. 44 Table 8: Consideration of Brand Name in choosing an Automobile Service Station…. 45 Table 9: Customer Awareness of Current Marketing Campaigns-Customers View…... 46 Table 10: Marketing Campaigns Beneficial for Customers- Customers View………... 47 Table 11: Most Beneficial Customer Promotions …………………………………….... 48 Table 11: Likert Scale Analysis…………………………………………………………. 49 LIST OF FIGURES Page No Figure

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    Secondary data

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    Secondary data refers to the data which an investigator does not collect himself for his purpose rather he obtains them from some other source‚ agency or office. In other words‚ this data has already been collected by some other source and an investigator makes use of it for his purpose. Secondary data is different from primary data on the basis of the sources of their collection. The difference between the two is relative - data which is primary at one place become secondary at another place.

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    M2 explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans Tesco uses primary research to gather information about their customers‚ competitors and the environment. They collect information that has not been collect before and uses both internal and external primary research methods. Internal research includes Tesco customer’s data‚ whereas external research includes questionnaire and surveys‚ experimental introduction of

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    Introduction Theme restaurant is a restaurant designed around a particular theme so as the guest can experience unique dining experience. For example‚ the toilet theme restaurant in Taipei‚ Taiwan. It is believed that theme restaurants have become more and more popular‚ therefore many people‚ especially young people will patronize to a theme restaurant to experience the unique ambience while enjoying their meal. Most of theme restaurant are located in Kuala Lumpur and overseas such as Singapore

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    The retailer that I have chosen to conduct my research on is Woolworths‚ which is an established chain of retail stores founded in South Africa. Whilst they operate predominantly in this country‚ they have a substantial number of franchises and business dealings overseas. Their vast product range includes but is not limited to variable groceries‚ clothing‚ homeware and financial services‚ all of which are superior in quality. [Question 1 – The Existing Gaps Between The Producer and The Consumer]

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    it. The three ways to helping the people avoid diseases are by promoting primarysecondary‚ and tertiary prevention. These three main preventions will lead to a healthier population. Define and provide a two-paragraph summary (minimum of 300 words) of the term primary prevention and provide an example of primary prevention. The definition of primary prevention is simply to stop diseases or injuries

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    Contemporary Hospitality

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    Contemporary hospitality is defined as the modern way which is the living or the coming into of the hospitality industry. In likely to apply to people and what relates to them. Hospitality is the relationship between guest and host‚ or the act or practice of being hospitable. Specifically‚ this includes the reception and entertainment of guests‚ visitors‚ or strangers‚ resorts‚ membership clubs‚ conventions‚ attractions‚ special events‚ and other services for travelers and tourists. Hospitability

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    Use a variety of sources for the collection of data‚ both primary and secondary (1) (a) Prepare and implement a plan for the collection of primary and secondary data for a given business problem (b) Describe and justify the survey methodology and frame used (c) Develop and use a questionnaire and justify its design for a particular purpose (2) Apply a range of techniques to analyze data effectively for business purposes (a) Create information for decision making by summarizing data using

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