THE EFFECTS OF MARKETING STRATEGY CLARITY BETWWEN BRANDS AND SALES MANAGER ON BRAND SALES By Muhammad Hasnain (9623) Lizna tejani Muhammad Faizan Arfeen Nazir Noureen Amin A report Submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration to Iqra University Research Center (IURC) at the Iqra University‚ Main campus‚ Karachi Karachi‚ Pakistan April 11th‚ 2012 ACKNOWLEDGMENTS This report would have not been possible without
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1 Secondary data analysis: an introduction All data are the consequence of one person asking questions of someone else. (Jacob 1984: 43) This chapter introduces the field of secondary data analysis. It begins by considering what it is that we mean by secondary data analysis‚ before describing the type of data that might lend itself to secondary analysis and the ways in which the approach has developed as a research tool in social and educational research. The second part of the chapter considers
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AN ASSESSMENT OF FACTORS AFFECTING PUPILS’ PERFORMANCE IN UNIVERSAL PRIMARY EDUCATION SCHOOLS (U.P.E) IN UGANDA A CASE STUDY OF KAVUMBA PRIMARY SCHOOL BY NAMUBIRU BARBRA 2010/AUG/B.DES/B6553/DAY SUPERVISOR MR. NKURUNZIZA GEOFFREY A DISSERTATION SUBMITTED TO THE SCHOOL OF SOCIAL SCIENCES IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELORS’ DEGREE OF ARTS IN DEVELOPMENT STUDIES OF NKUMBA UNIVERSITY MAY‚ 2013 DECLARATION I Namubiru Barbra‚ declare that this proposal
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analysis of two research designs and to determine the most appropriate (or preferable) model/approach/method. Research methods are “techniques that researchers use to structure a study and to gather and analyze information relevant to the research question” Polit and Beck (2012). Primary data collection is often equated with quantitative and qualitative research methods. “Quantitative research tends to rely on deductive reasoning for hypothesis testing” while “Qualitative research often relies on
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Hospitality Provision in Travel & Tourism Contents Introduction 3 TASK 1 3 1.1 Discussing Interrelationship between hospitality and the travel and tourism business of Radisson Hotels as a tourism executive 3 TASK 2 7 2.1 Analysis of the implications of integration to the hospitality industry from the perspective of a tourism executive 7 2.2 How integration has affected Radisson Hotels as a hospitality business organization 8 TASK 3 10 3.1 Development of rationale
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Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on
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Technologies In Marketing & Research A wave of new technologies exists today to aid marketers in reaching and researching existing and prospective customers. The newest trends in marketing are based on and around the use of new technologies. With resources such as QR codes‚ social media marketing and mobile marketing‚ consumers are directly involved in activities that require an interaction around the benefits offered by a brand. Social Media Marketing Social media marketing. refers to the
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Use marketing research for marketing planning. The results are from a questionnaire given to 200 customers. The aim was to find out customers opinions on the current range of sandwiches on offer and the standard of service offered. 75% wanted more children’s fillings 82% wanted the shop to be open longer 65% said staffs was unfriendly 50% said the contents of the sandwiches could be fresher 80% said they would prefer more wraps Brief summary. Through these results
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The Hospitality Management The hospitality industry supported 7.5 million USA jobs in 2011(“selectusa.commerce.gov”). It includes a broad variety of service industries that incorporate food service‚ tourism‚ and hotels (“economywatch.com”). The business depends in large part on the number of people traveling for business or pleasure. Economy has a big impact on travelers’ decisions. When individuals and corporations are doing well financially‚ they are more likely to take vacations and spend
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Degree Master of Business Administration Major in Marketing Management By: Rose Antonette A. Avila 2014 Acknowledgement I would like to express my gratitude to all those who have contributed to this work. First‚ To my ever-loving parents who are always there to give me courage to pursue my goals and provide financial and emotional support. To my friends who are always capable of giving me enough faith in doing this research at times of failures. And above all‚ the one who created
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