shahzadkhan.lecturer@gmail.com Tel: +92-3339405596 Abstract All over the world every business and profit earning firm want to make their consumer loyal. There are many factors responsible for this customer loyalty but two of them are prominent. This research study is focused on that how customer satisfaction and customer retention contribute towards customer loyalty. For analysis part of this study‚ Universities students of Peshawar Region were targeted. A sample of 120 were selected from three universities
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Unit 10: Unit code: QCF Level 3: Credit value: Market Research in Business H/502/5427 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin why businesses collect data about their market‚ how they collect and interpret it and how it can be used to support marketing decisions. Unit introduction It is generally accepted that having the appropriate information is the foundation
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Marketing research Final Project Report Data mining for choosing the right place to advertise Hamida Idrissi Table of content 1. Introduction …………………………………………………………………….......2 2. Overview of data mining …………………………………………………………...2 2.1. What is data mining ………………………………………………………..3 2.2. The benefit of data mining and how information is obtained…………….3 3. Data mining and advertising ………………………………………………………4 3.1. How businesses choose the right place to advertise……………………….4 3.2. Data
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Yogesh Lokhande Senior Marketing Manager Cygnet Infotech‚ Ahmedabad Submitted By: Saurabh Singh Enrollment Number: 117140592053 MBA Semester 2 (GUJARAT LAW SOCIETY INSTITUTE OF COMPUTER APPLICATION) MBA PROGRAMME AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERISTY YEAR 2011-13 Summer Internship Project At Microsoft Cygnet Infotech 1 Preface This is a project report which is prepared by the use of Research Methodology‚ revolving around the topic of Internet Marketing and the concept of
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ANALYSIS OF THE FACTORS AFFECTING THE MARKETING OF NEW PRODUCTS IN KENYA:. A CASE OF THE COCACOLA COMPANY‚ RIFT VALLEY BOTTLERS IN THE UASIN-GISHU COUNTY NAME: DONATTA MUMBUA MUNYAO REG. NO. MBA/GC/351/11/12 February‚ 2013 FACTORS AFFECTING THE MARKETING OF NEW PRODUCTS IN KENYA:. A CASE OF THE COCACOLA COMPANY‚ RIFT VALLEY BOTTLERS IN THE UASIN-GISHU COUNTY NAME: DONATTA MUMBUA MUNYAO REG. NO
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Task 1 (P4 use marketing research for marketing planning) Results -75% want more children’s sandwiches -82% want the shop to be open longer -65% said the staff was unfriendly -50% said the contents of the sandwiches could be fresher -80% said they would prefer more wraps SWOT Analysis Strengths - Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff
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Marketing mix of KFC: Kentucky Fried Chicken Corporation‚ popularly known as the KFC Corporation is the world’s most leading and popular chicken restaurant chain. The firm is based in Louisville in Kentucky. The firm is part of the Yum! Brands‚ the largest system restaurant company in the world with presence in more 36‚000 locations around the world. Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks‚ plated meals‚ sandwiches and sides
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Marketing Research CITY FISH GROUP Submitted By: John Michael Permison BSBA III Ma. Luisa Umali BSBA III Edchelle Magat BSBA IV Jovil Palaña BSBA III Rona Bocaya BSBA III Maricris Soliveres BSBA III Submitted To: Cyrus Balingit Marketing Research Professor Introduction Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through information used to identify and define marketing
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International Journal of Business Research and Development ISSN 1929‐0977 | Vol. 2 No. 1‚ pp. 18‐27 (2013) www.sciencetarget.com Corporate Social Responsibility: Driving Forces and Challenges Anupam Sharma* and Ravi Kiran Thapar University‚ Patiala‚ India Abstract Corporate social responsibility (CSR) is gaining more and more importance day by day. CSR is not only drawing the corporate magnates into its circumference‚ but is also luring educationists‚ social activists
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FSM - Finance & Strategic ManagementSCIENTIFIC PAPER“CSR as a Risk Management tool” Author(s) of paper: Helene Sierant & Thomas Sierant CPR no.: 010789 – 2338 & 121187- 2515 Date of Submission: December 5‚ 2012 | | Abstract Taking a shareholder perspective‚ the paper focuses on CSR as a method to reduce idiosyncratic risk. In analyzing this subject‚ the goal is to complement existing literature on CSR and CFP with the integrative use of risk management
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