India in early 1970’s. Indian market was dominated by domestic brands‚ with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%‚ Lemon drinks 31% and orange drinks only 19%. Up till 1977‚ Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act (FERA)‚ Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal
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OLIGOPOLY MARKET STRUCTURE 1.0 Definition of oligopoly Oligopoly market structure is a market with few seller but large in size and their produce branded product whereby advertising is a very crucial element within the oligopoly market. Thus in the oligopoly market structure the competition between a firm with another firm is very high because they are only a few seller in the market and the price is very stable. 2.0 Characteristic of oligopoly market structure: 2.1 Difficult to entry Oligopoly
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Nelson Mandela Metropolitan University‚ "a research problem is the situation that causes the researcher to feel apprehensive‚ confused and ill at ease". Do you feel the same way about your research problem? A research problem is the situation that causes the researcher to feel apprehensive‚ confused and ill at ease. A research problem is the first step and the most important requirement in the researchprocess. It serves as the foundation of a research study thus if well formulated‚ youexpect a
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The Research Problem Sources of Research Problems 1. Personal interest and observation 2. Pressing problem needing a solution 3. Other’s investigator’s theories and research 4. Literature in one’s field of specialization 5. Completed researches 6. Suggestions from colleagues and teachers Ways of Stating the Research Problem 1. Declarative or Descriptive Form- is used when stating the main problem of the study. 2. Question Form- is used when stating the sub-problems or
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RESEARCH PROBLEM: A problem is (1) any significant‚ perplexing and challenging situation‚ real or artificial‚ the solution of which requires reflective thinking; (2) a perplexing situation after it has been translated into a question or series of questions that help determine the direction of subsequent inquiry. ELEMENTS OF A RESEARCH PROBLEM The term research problem implies that an investigation‚ inquiry or study is to be conducted‚ or that the problem is ready for investigation
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Which of the following professional organizations serves the marketing research industry? A. Marketing Research Association The marketing research industry has a certification program for marketing researchers and this certification program is hosted by: D. Marketing Research Association (MRA) Which of the following best illustrates the Service-Dominant Logic for Marketing? A. Decision makers should know their firms ’ core competencies. One of the implications discussed
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Chapter I Executive Summary This chapter‚ Executive summary‚ will outline the whole Marketing Plan. It will give the brief overview of the different chapters and their contents within the research paper.The Second Chapter‚ Corporate connection‚ we will be showing the different commissaries of Bruno and Diego‚ from where they get their shipments of meat‚ drinks and vegetables that they serve within their establishments. The Third Chapter‚ Environmental Analysis and Forecasting‚ in this chapter
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SUMMER PROJECT REPORT “Study on increasing market share by understanding Consumer Perception”. ORIENTAL CUISINES PVT LTD THE FRENCH LOAF Submitted in partial fulfillment of the requirement of post graduate degree of Master of Business Administration Prepared By Rajalakshmi.K Amrita School of Business‚ Amrita Vishwa Vidyapeetam‚ Bangalore Under the guidance of Mr.Ramesh Kamath Chief Operating Officer‚ OCPL Dr.Pooja Sharma Professor‚ Marketing Amrita School of Business Acknowledgement
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they
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get its market share back? Introduction Reebok International Ltd. is a distributor of sports‚ fitness‚ and lifestyle products‚ and its main products are athlete shoes. Reebok footwear and apparel have been an international brand since 1984. In 2003‚ its worldwide sales were about $3.5 billion. It is a number two brand in the athletic shoe market in U.S.‚ however‚ the industry in growth rate is decreasing (Zerio 2005). In this paper‚ I would like to present the best way for Reebok to market their
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