MODEL PAPER-I SRI BALAJI SOCIETY PGDM - SECOND SEMESTER EXAMINATION BATCH: 2011 – 2013 Marketing Research Time : 3Hrs ------------------------------------------------- Marks: 100 Note: 1. Solve any four questions 2. Write full justification for your answers Que. 1: a) How do we decide that the statements/variables selected for Factor analysis are appropriate? (5) b) Following statements were considered
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Preliminary Market Research Findings for Future Marketing Strategy Recommendations According MarketResearch.com Consumer Goods article Housewares Market Research Reports‚ the housewares industry is composed of various companies who manufacture and produce a variety or household goods and products. These houseware items are objects of personal property that are placed in various rooms throughout the household for use by occupants of the house. The housewares industry is broken down into three sub-groups:
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Q: A new graduate hired by the marketing research department of a major telephone company is asked to prepare a questionnaire to determine household preferences for telephone calling cards. The questionnaire is to be administered in mallintercept interviews. Using the principles of questionnaire design‚ critically evaluate this questionnaire. A: Although it was stated that the questionnaire would be administered in mallintercept interviews all other aspects of the process were not included
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Company’s Act 1956‚ share means a part in the share capital of the company and it also includes stock except where a distinction between stock and share capital is made expressed or implied. TYPES OF SHARES: As per the provision of section 85 of the Companies Act‚ 1956‚ the share capital of a company consists of two classes of shares‚ namely: 1. Preference Shares 2. Equity Shares PREFERENCE SHARES: According to Sec 85(1)‚ of the Companies Act‚ 1956‚ a preference share is one‚ which carries
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com This article reviews the literature on youth engagement in politics. The article develops the argument that much of the research in this area is not set within the commonly understood and widely accepted political science literature on the determinants of voting behaviour in the UK. The article critiques the methodological approach which underpins much of this research‚ suggesting that in order to gain a real understanding of the dynamics of contemporary youth engagement an understanding of generational
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Formulating a Research Problem The importance of formulating a research problem The formulation of a research problem is the first and most important step of the research process. It is like the identification of a destination before undertaking a journey. In the absence of a destination‚ it is impossible to identify the shortest – or indeed any – route. Similarly‚ in the absence of a clear research problem‚ a clear and economical plan is impossible. The research problem serves as the foundation
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HC2022 MARKET RESEARCH LECTURE 1 Introduction to Marketing Research SUBJECT OUTLINE: Marketing research SUBJECT OUTLINE Nature and rationale of marketing research Marketing research process Importance of defining research problem Planning of the Research Design Significance of Sampling in Marketing Research Data Collection‚ Analysis and Presentation aca-hk2022.psd..currf.04.12 Holmes Institute‚ 2010 2 LECTURE OBJECTIVES OBJECTIVES What is Marketing Research‚ why is
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Research on the chutney industry * Study of salad accompaniment (2007) revealed that Mayonnaise and salad cream compete with pickles‚ chutney and relish as meal accompaniments and as sandwich ingredients. Ethnic products such as mango chutney‚ premium products such as organic beetroot and relish that are marketed as essential barbecue components are growing in popularity. There is a good opportunity for salad accompaniments to step into the breach with innovation in flavours that satisfy
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Types of Marketing Strategies on Foreign Markets On the single European market‚ the development of a company marketing strategy should be preceded by a market research to identify the following elements: the potential capacity of selected segments of the market for a relevant industry‚ consumers’ tastes and needs‚ appropriate methods for entering a market (including identification of the methods employed by major competitors)‚ as well as the necessary degree of product standardisation and differentiation
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(2011) © (2011) IACSIT Press‚ Singapore Consumer Decision-making Style and Purchase Behavior in UK’s Digital Camera Market Zhipeng Nie+‚ Hui Zong and Min Li School of Economics & Management‚Henan Institute of Science and Technology‚ China Abstract. This paper examines consumer’s decision-making processes and style by conducting an extensive research into UK’s digital camera market in London. It also investigated into the relationship between the decision-making styles and the perceived value when
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