Important Topics for Projects in Marketing Selection of research topic is the basic and important part of research report‚ thesis or dissertation. It requires a lot of energy‚ resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly‚ the topic should be researchable‚ interesting
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ASSIGNMENT. MODULE: Marketing Management ASSIGNMENT: Individual Case Study Assignment LECTURER: Dr M Cullen DATE SUBMITTED: 09 April 2013 INITIALS AND SURNAME: CV Motsweni STUDENT: 21350525 SIGNATURE: CV Motsweni 1 Table of Contents Page Number 1. Question 1 - Marketing Research literature review 2. Question 2 (a) – Critical discussion of chosen Market 3. Question 2 (b) – Alternative markets 4. Question 3 – Potential market research for this case study
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Types of shares: Share issued by a company can be divided into following categories: (I) Preference Shares: According to section 85 of the Companies Act‚ 1956‚ persons holding preference shares‚ called preference shareholders‚ are assured of a preferential dividend at a fixed rate during the life of the company. They also carry a preferential right over other shareholders to be paid first in case of winding up of the company. Thus‚ they enjoy preferential rights in the matter of: (a) Payment of
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ANALYSE AND PRESENT RESEARCH INFORMATION GENERAL * Marketing research is the systematic collection‚ recording and analysing of data that deal with the marketing of goods and services to determine the needs and wants of the customer and keeping up with the changes in customer behaviour. * Marketing strategy consists of selecting a target market and designing the “mix ” needs of that target market. * Marketers need information in order to develop‚ implement‚ and evaluate strategies.
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Preference Shares As in section 4 of Company Act 1965‚ it interpret preference share as “a share by whatever name called‚ which does not entitle the holder thereof to the right to vote at the general meeting or to any right to participate beyond a specified amount in any distribution whether by way of dividend‚ or redemption‚ in wind up‚ or otherwise.” (the library book) Besides that‚ section 66(1) of Company Act 1965 also states that “No company shall allot any preference shares or convert any
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Crystal Sales Volume Decline Marketing Research Project Report 6/26/2011 Presented to: Dr. Nehal el Naggar Table of Contents Market Overview 3 Problem Definition 3 Management problem 3 Steps taken to identify the Market Research Problem 4 Secondary data analysis 4 Expert depth interviews 6 Market Research Problem Definition 8 Research Objectives 8 Theoretical Framework (Defining the Dependent & Independent Variables) 9 Research Design 9 Research Methodology 10 Data Collection
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Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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culture‚ nationality and the like. Zara is one of the fashion design retail stores which started to sell to Chinese online shoppers‚ online shopping platform owned by Alibaba. Our research is designed to find whether sales will increase and what are the key success factors to ensure it. To do the analysis we formulated research questions whose answers would provide us with the opportunity to find answers to these questions and to identify the current feelings of online shoppers in China. A questionnaire
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Discussion Why do companies issue shares? In order to raise capital‚ generally to expand the business Suggestion • Raising capital • Expanding the business 4/29/2014 1 Why do people buy the shares? Shares give their holders part of the ownership of a company. (Shareholders have a part of the ownership.) Shareholders receive a proportion of a company’s profits as dividend‚ and may be able to make a capital gain by selling their shares at a higher price than they paid for
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The following are the main difference between a debenture and a share: • A person having the debentures is called debenture holder whereas a person holding the shares is called shareholder. • Debenture holder is a creditor of the company and cannot take part in the management of the company while a shareholder is the owner of the company. It is the basic distinction between a debenture and a share • Debenture holder is a creditor of the company and cannot take part in the management
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