Proposed marketing research for Jingjing Inn Name: Kefan Qian Student ID: s0205160 Executive summary The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report‚ the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research‚ we form focus groups to discuss the research objective
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CONCLUSION 31 RECOMMENDATIONS 31 BIBLOGRAPHY 33 APPENDIX 35 Skills and Learning Statement 38 Meetings with my Mentor: 38 Answering my research questions 44 Demonstration of interpersonal and communication skills 47 INTRODUCTION The topic that I have chosen for Oxford Brookes research and analysis project is Topic 18: The marketing strategies of an organization. The organization that I have selected is Mobilink (Wireless Telecommunication Company in Pakistan). Mobilink‚
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05/10/2010 Leeds University Business School Marketing Communications Lecture 1: Introduction. Overview of Marketing Communications Process and Tools Lecture Objectives • Introduce the module • Examine process of marketing communications • Consider role of marketing communications in strategic mix • Discuss range of tools available Leeds University Business School Some Basic Definitions Marketing: Management process which anticipates‚ identifies and satisfies customer requirements
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Marketing Management 1 Inding‚ Jillian Rae T. Mr. Milbert Dialogo BSBA-3 June 25‚ 2013 Marketing Research The Inding Store is part of the Miscellaneous Section found inside the Carmen Public Wet Market in Carmen‚ Cagayan de Oro City. It is a retailer of many products mainly condiments. It repacks sugar‚ oil‚ soy sauce and other goods into smaller sizes and sells them individually. They also sell in bulk and big volumes. Their product inventory include the following: A kilo of
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Marketing Marketing Research EXTRA SLIDES Databases Internal Databases • Collected and related information developed from data already in the firm External Databases • Outside sources of secondary information Haskayne Library has over 50 business research databases • Ex: ABI Inform‚ Lexis Nexis Secondary Data - A Review Existing statistics‚ information Gathered for another purpose Has positive and negative aspects develop an approach‚ less costly • Strengths: defines
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Business Research Process RES 351 January 8‚ 2013 Abstract The business research process is an important tool that can help the marketing in a business. By using the steps of this process managers are able to make decisions based on the study of the consumer and target audience. It is also important to identify the competitors in order to stay profitable and competitive. Business Research Process The business research method involves the studying of all parts of a company‚ the customers
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Strategic marketing process refers to the entire sequence of managerial and operational activities required to create and sustain effective and efficient marketing strategies‚ which includes a strategic marketing plan and an operational marketing plan. There’re six main stages in the strategic marketing process: 1) Identifying and evaluating opportunities Situation analysis involves interpreting environmental conditions and changes in light of the organisation’s ability to capitalise on potential
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Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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The Customer Buying Process 2 2. Information And Purchase Decisions 2 3. Identifying the ‘Risk Barriers’ 7 4. Summary 7 5. Discussion Questions 7 6. References / Reading List 8 1. The Customer Buying Process Miller and Layton (2000) define a Buying-decision process as the series of logical stages‚ which differ for consumers and organisations‚ that a prospective purchaser goes through when faced with a buying problem. The stages of the buying –decision process are: Needs recognition:
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1. What is the construct that GE is trying to measure? GE Company is trying to use Net promoter score (NPS) to measure customer loyalty. According to Bhote (2000)‚ customer loyalty indicates customers are delighted with a company’s products or services and turn into enthusiastic world-of-mouth advertisers. In general‚ customer loyalty can be expressed in different aspects. Here GE’s primary focus is on recommendation. Through measuring this construct‚ GE is able to know whether the clients would
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