psychological gratification. In the early 70s a market research agency found out that housewives had typical needs of fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness
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Executive Summary Wentworth Industrial Cleaning Supplies is an organization whose potential is currently clouded by their lack of competitive strategy. Through analysis of their current situation‚ several key issues were identified: * Market Research is ineffective and unimplemented * Product line ignores majority of market * Roles of key personnel are illogical and inefficient * Relations with distributors are hostile and unsustainable * Profits and growth is stagnant in an advancing
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writing Using the Guidance Notes This pack is intended for your use‚ so you should feel free to write in it and customise it as you see fit. The pack provides both background information‚ exercises to complete and reference material for further research. Introducing Reflection There is increasingly much academic writing about the benefits of reflecting on practice for everyone involved in education. An excellent description of reflection can be found in the Harry Potter novel ‘ The Goblet of
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COURSE NAME: “PROJECT CYCLE MANAGEMENT: PROJECT IDENTIFICATION AND SELECTION PHASE” ATLANTIC INTERNATIONAL UNIVERSITY (AIU) TABLE OF CONTENTS Acronyms: 2 1. Introduction: 3 2. Understanding of Project and Project Cycle Management (PCM) 4 2.1 What is project? 4 2.2 What is project management? 6 2.3 What is Project Cycle Management? 7 2.3 What are the phases of the project cycle? 8 3. Analysis: Project Identification & Selection
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PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH‚ INDORE Masters of Business Administration (Marketing Management) 2009-2011 PROJECT REPORT on Study of the customer-awareness level regarding Stem cell Banking in Mumbai (North) For Guided By: Prof. Pragya Keshari Submitted By: Prabodh Nagar MBA-MM (III Sem.) 1 ACKNOWLEDGEMENTS It gives me immense pleasure‚ having done a project on interesting and knowledgeable topics like‚ ³To study the awareness level among the potential customers regarding
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ACKNOWLEDGEMENT I take this opportunity to express my gratitude towards those‚ whose guidance and co-operation has helped me immensely during the completion of this field report. This field report bears the imprint of many people who are directly or indirectly involved in successful completion of this endeavor. With great esteem and reverence‚ we wish to express our deep sense of gratitude towards the employees of LOKMAT who gave me time from their busy schedule and provided me such a valuable knowledge
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partial fulfillment of MBA degree of Bangalore University‚ and is my original work. This project does not form a part of any report submitted for degree or diploma of Bangalore University or any other university. Place: Bangalore Date: VIKRAM RAJPUROHIT -2- Principal’s Certificate This is to certify that Mr. VIKRAM RAJPUROHIT‚ bearing registration No: 06XQCM6085 has done a project and has prepared a report “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION” under the
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GLOBALIZATION OF TATA MOTORS: STRATEGIC PLAN FOR THE FUTURE Faculty Contributor: Murali Patibandla‚ Professor Student Contributors: Arun A‚ Balasubramanian C‚ Indranil Guha‚ Gautham M N Tata Motors produces vehicles both in the Light Commercial Vehicles (LCV) and the Medium and Heavy Commercial Vehicles (M and HCV) segments. It faces higher competition in the LCV segment‚ where its Tata ACE has been a huge success. Internationalization forms a key component of Tata Motor ’s strategy and it has
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Introduction An automobile or motor car is a wheeled motor vehicle for transporting passengers; which also carries its own engine or motor. Most definitions of the term specify automobiles are designed to run primarily on roads‚ to have . seating for one to eight people‚ to typically have four wheels‚ and to be constructed principally for the transport of people rather than goods. Automobile comes via the French language‚ from the Greek auto [self] and mobiles [moving]; meaning a vehicle that
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Marketing principles PRODUCT/ SERVICE CHOSEN: SINGTEL MOBILE YOUTH PLAN 2012 [pic] Submitted By: Khairul Anwar (Group Leader) Yiwen Lim Wayne Tan Darren Loh Jonathan Executive Summary: Content Page Company Mission The mission statement of Singtel Telecommunications Limited (Singtel) ‚ taken from their company’s website is as follows “Breaking Barriers‚ Building Bonds”. The company enables communications by breaking barriers and building bonds
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