"Marketing research project report on tata nano" Essays and Research Papers

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    TATA NANO – THE REVOLUTIONARY INDIAN CAR!!! INTRODUCTION The Tata Nano is a proposed city car — a small‚ affordable‚ rear-engined‚ four-passenger car aimed primarily at the Indian market. It was first presented by India’s Tata Motors at the 9th annual Auto Expo on January 10‚ 2008‚ at Pragati Maidan in New Delhi‚ India. It is priced at Rs 100‚000 (appx. US $ 2200). INNOVATIVE ASPECT IN DESIGN The Tata Nano responds to the crucial Indian design issue of affordability (it is priced at Rs one lakh)

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    sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector throughout the world. Much of India ’s low-cost production edge comes from cheap labor and a large part of the low-cost assembly in factories and plants is done through manual operations. However this situation is changing fast with companies wanting to increase productivity by automating their lines. Tata cut costs by

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    Marketing Research Project

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    Table of Contents INTRODUCTION 5 LITERATURE REVIEW 7 PURPOSE‚ SCOPE AND LIMITATIONS 8 RESEARCH OBJECTIVE 9 Primary Objective 9 Secondary Objective 10 METHODOLOGY 10 Type of Research Design 10 Primary Data Sources 11 Secondary Data Sources 11 Scaling Techniques 11 Questionnaire Development 11 Sampling Techniques 11 Data Collection 11 Data Analysis 11 Methodology 11 Tools 11 Data Evaluation 12 Data Analysis 12 Factor Analysis 12 Regression

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    FORE SCHOOL OF MANAGEMENT CORPORATE FINANCE Capital Structure in TATA Motors Course: PGDM Capital Structure in TATA Motors Corporate Finance ACKNOWLEDGEMENT The preparation of this project report was a multi-staged process and each stage involved contributions from various individuals and resources. We are greatly thankful to Dr. Himanshu Joshi‚ Lecturer in Corporate Finance who gave us an opportunity to work on this project. We express our profound sense of gratitude and veneration to you

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    About Tata AIG General Insurance Tata AIG General Insurance Company Limited (Tata AIG General) is a joint venture company‚ formed by the Tata Group and American International Group‚ Inc. (AIG). Tata AIG General combines the Tata Group’s pre-eminent leadership position in India and AIG’s global presence as the world’s leading international insurance and financial services organization. The Tata Group holds 74 per cent stake in the insurance venture with AIG holding the balance 26 percent. Tata AIG

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    Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes

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    Tata Steel Report

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    105th Annual Report 2011-2012 The cornerstones of sustainability Awards & Recognition Tata Steel’s sustainability mission “In a free enterprise‚ the community is not just another stakeholder‚ but is‚ in fact‚ the very purpose of its existence.” It is these words of Jamsetji Tata‚ Founder of Tata Steel that have shaped the Company’s culture of social responsibility. At Tata Steel‚ the benefits of wealth creation extend beyond the business‚ flowing into the communities in which the

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    Nano

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    model by Tata Motors Company on their new product‚ Tata Nano. Tata motors are the largest automobile company in India with revenues in excess of USD 16 billion in 2011. Tata motors have subsidiary companies and associate companies involved in various industries including mining‚ oil‚ manufacturing‚ and telecommunications. Tata motors have operations in Spain‚ Korea‚ Thailand‚ UK‚ and South Korea. The paper begins by identifying porters five forces. Second‚ a brief history of the Tata Nano is discussed

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    Nano

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    Synopsis Of Summer Project SYNOPSIS OF SUMMER PROJECT Work Title:       Transformation of “Mahindra & Mahindra” from Farm making equipment to Sports utility vehicle manufacturing Company. Key Questions: To know the various factors behind the success story of Mahindra & Mahindra in Farm making equipment as well as Sports utility vehicle (e.g. Scorpio). Aim:       To know the marketing strategies implemented by “Mahindra & Mahindra” behind its successful transformation

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    Sector: IT Consulting & Software  CMP: 1288  Rating: BUY  Target Price: 1500         Stock Info          Investment Period: 15months  Introduction: Tata Consultancy Services Limited is an Indian  multinational information technology services‚ business  solutions and outsourcing Services Company founded by  JRD Tata in the year 1968 headquartered in Mumbai. TCS is  a subsidiary of the Tata Group. It is one of India’s most  valuable companies and is the largest India‐based IT  services company by 2012 revenues. It has 183 offices 

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