Q1. Explain in details the process of marketing research Introduction: Marketing research is "the function that links the consumers‚ customers‚ and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate‚ refine‚ and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues‚ designs the
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CONCEPTUAL FRAMEWORK:-It is a common belief that marketing is concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare
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RESEARCH PROPOSAL ON “A STUDY ON MANAGERIAL AND PERFORMANCE OF SMALL AND MIDIUM ENTERPRISES IN NEPAL” BY GAUTAM LAMA KATHMANDU‚ NEPAL SEPTEMBER‚ 2012 1.1 Background of the study: The meaning of SME depends upon who is defining it‚ however the meaning of SME can be generalized as those companies whose headcount or turnover falls below certain limit. According to UNDP’s data in context of Nepal; companies with fixed asset up to 200‚000 rupees are categorized as micro enterprises‚ companies
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PART 3 Methodology Research Design My research approach is: (check one) _____ Descriptive. If descriptive‚ what are your variables? _____ Correlational. If correlational‚ what variable(s) will be correlated & with what other variable(s)? __X__ Quasi-Experimental / Experimental What is (are) the independent variable(s)? What is (are) the dependent variable(s)? My research design is: (describe your study design) Population and Sample
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The decline of Fordism was precipitated by a few distinct problems in the organizational model. What do you find to be the major problems in the Fordist model and in what ways did these same issues contribute to the near collapse of the US car industry in the early part of this century? To simply summarize the decline of Fordism‚ the Fordist system was outcompeted by low wage and higher quality-producers. According to Appelbaum and Batt‚ newly industrialized countries (NICs) and less developed
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1. How big is the problem of amphibian decline? Give several examples and be quantitative. The problem dealing with the decline of amphibians is a lot larger than most people understand. The declines are at an all-time high which is forcing most species to be near extinction. There is not just one causative factor to blame for this devastating news; there are many potential causes that are resulting in these numbers. The various declines can be linked to countless natural forces such as predation
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communications in Italy RESEARCH PROPOSAL CONTENTS RESEARCH PROPOSAL 1. BACKGROUND p. 3 1.1 Max&Co 3 1.1.1 Introducing the new Max&You app 4 1.2 Competitors overview 4 1.3 Rationale 4 2. OBJECTIVES 5 3. METHODOLOGY 6 3.1 Secondary research 7 3.1.1 Internal data 7 3.1.2 External data 7 3.2 Primary research 8 3.2.1 Qualitative research 8 3.2.2 Quantitative research 9 3.3
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from: http://www.guardian.co.uk/theguardian/2002/jan/26/features.jobsmoney?INTCMP=SRCH - Fildes‚ N. (2012) ‘Eastman Kodak ensures survival with cut-price patent sale’ [Online]. Retrieved from: http://www.thetimes.co.uk/tto/business/industries/consumer/article3636584.ece - Jagger‚ S. (2008) ‘Kodak faces break-up after fall in digital product sales’ [Online]. Retrieved from: http://www.thetimes.co.uk/tto/technology/article2191493.ece [Accessed on the 18th April 2013]. - Neate‚ R. (2012) ‘Kodak to stop making
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Why Companies Enter the Decline Stage‚ Following Organizational Inertia and Changes in the Environment. By Miford Lau May 11‚ 2010 Table of contents Abstract 3 Chapter 1 - Overview of Organizational Decline 4 Chapter 2 - Organization Inertia 5 Chapter 3 - Changes in the Environment 9 Chapter 4 - Conclusions and Suggestions 11 Reference 12 Abstract It’s not difficult to establish a new business organization when there
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that definitely make the task of finishing a graduate degree so much easier. (Note: This Dissertation/Thesis Guide is a companion to the Guide for Writing a Funding Proposal which can also be found on the worldwide web at: http://www.LearnerAssociates.net) Usually a guide of this nature focuses on the actual implementation of the research. This is not the intention of this guide. Instead of examining such aspects as identifying appropriate sample size‚ field testing the instrument and selecting appropriate
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