Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks‚ but capture a currently untapped or unfulfilled market segment. You need to consider the current market‚ find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which
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convenience stores‚ grocery stores Able to deliver with carbonated soft drinks Weakness: Price is high compared to soft drinks Unhealthy ingredients Caffeine is not regulated – like in soft drink industry Opportunity: Consumer demand Supplier Channels – ingredients‚ cans‚ labels Product Innovation – provides differentiation Brand Loyalty – taste‚ image‚ energy boosting Brand building skills needed 2 oz. energy shots Threat: Economy Scientific evidence that some products are not healthy
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SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
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Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on
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Proposal for Solar Database Development Austin Technology Incubator / Clean Energy Incubator Patrick Kennedy Lauren Bissey Guillermo Hernandez 8/1/2012 Proposal for Solar Database Development Purpose This document serves to illustrate next steps for the development of the Solar Database project for future associates. In addition‚ it indicates particular needs that require attention as the project moves forward. Background The purpose of the Solar Database Development
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Research Proposal 1. Introduction The proposed research name is ‘perception about real estate business in Bangladesh’. This research is important to understand the update scenario about whole real estate business in Bangladesh. This research may help to uncover problems of the industry and real estate customers. We hope that this research will help us to get knowledge about problems; scarcity of resources that consist of real estate‚ emerging prospects and opportunities those will help us to take
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population has been the target customer for energy and sports drink brands in this region. The energy and sports drinks are majorly consumed by professional sports people‚ gym goers and by working professionals and students that require a special beverage in order to boost their energy and stay active. “The increasing participation of the health conscious people in sports and fitness activities has greatly impacted the growth trend of sports and energy drink market in Asia. The young population aged
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Research proposal Executive summary: The research project proposed will consist of an analytical review of fast food with particular reference to India. Some researchers blame the increased consumption of ‘big brand’ fast foods (such as McDonald’s) for expanding waistlines. Nutritional profiling in the initial study showed that the energy provided in a typical fast food meal seemed ‘appropriate’ in terms of a general daily intake but that increased meal sizes‚ poor ordering decisions and choice
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HW#3 Run regression analysis using the Energy Drinks Data posted on elearning. You can work by yourself‚ or work in a group (up to 5 students per group) and submit one homework per group. 1. (a) Run the linear regression model that express quantity sales (oz) of Full-Throttle as the dependent variable; the list of explanatory variables are price of Full-Throttle‚ the price of Monster‚ price of Red Bull‚ price of Rockstar and customer count. Submit the excel output. What is the R2 value? What
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The innocent marketing story Marketing & brand stuff We believe that 95% of our marketing is in the bottle and like to let the drinks do all the talking. We’re very big on keeping the main thing‚ the main thing and try to be as innocent as we can in everything we do. So that means‚ quite simply‚ being natural‚ honest and making business decisions that we can all be proud of. We work hard to keep our brand fresh‚ just like our drinks. From changing our labels every few months‚ to putting nice little
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