MKT08904 Marketing Research & Communications (2) On completion of this Lecture and Unit 9 of the text‚ you should be able to: Define marketing research and understand the need for it Describe the link between marketing research and decision-making Understand the key roles of marketing research Describe the challenges and limitations in marketing research Understand key ethical considerations UNIT 9 (P.95) Marketing Research Marketing Research Lecture 9 Business Research Methods
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EXECUTIVE MBA PROGRAMME DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION OBAFEMI AWOLOWO UNIVERSITY‚ ILE-IFE RAIN SEMESTER 2011/2012 ACADEMIC SESSION CALENDAR Resumption/Registration 27th October‚ 2012 Rain Semester Lectures Begin 27th October‚ 2012 MBA Entrance Examination 24th November‚ 2012 Christmas and New Year Break 29th December‚ 2012 Resumption after Xmas/New year Break 5th January‚ 2013 Rain Semester Lectures End 16th February‚ 2013
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Kostas E. Sillignakis – www.sillignakis.com SAMPLE OF RESEARCH PROPOSAL: “Rural Tourism Development for the Prefecture of Lassithi in Crete.” 1.0 INTRODUCTION TO PROBLEM STATEMENT AND PURPOSE OF STUDY Over the last two decades or so‚ the whole world has experienced rapid changes and socioeconomic transformations. The socioeconomic changes affected and caused severe stress mainly to isolated‚ peripheral and rural areas of the world. However‚ the changes in economic and social culture structure of
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smoothies: Europe’s favourite smoothie brand considers expanding into the Russian soft drinks market. Richard‚ Jon and Adam‚ the three co- founders of innocent were sitting in the board room at innocent’s headquarters Fruit Towers discussing the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola Company . With the goal of becoming the biggest small drinks company in the world‚ they are currently operating in 15 European countries and
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Introduction Its fall of 2001 and you are an employee for Enron‚ one of the largest energy companies in the world at the time. As an employee you have the option of owning stock in it and you also have a retirement plan with Enron. But what you don’t know is that Enron has been committing accounting fraud for a while now and Enron’s stocks aren’t really worth $90 and that they are soon going to file for bankruptcy. The executives haven’t told you this because if they told you the truth‚ you would
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Eusociality Research Proposal Project Objectives The objective of this research is to aid in identifying how honey bees‚ Apis mellifera‚ and potentially all eusocial insects‚ have evolved to their current level of social organization‚ . By studying the behavior of the worker caste in the absence of the queen‚ we will be able to see signs of whether these organisms have evolved from kin selection or multilevel selection. The ultimate goal is to see if worker bees can thrive and manage a colony
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Fast Food Chains Race To Be Number One” MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with‚ for the fast food industry around the world‚ the leading fast food chains; marketing information is wrapped around from convenience location‚ changing preference‚ quality of food‚ pricing of fast food‚ potential customers‚ age of the customers‚ menu selection and diversification and last of all ’ superior service. From marketing perspective‚ LOCATION for the fast food service
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Chapter Four Research Methodology………………………………………………………………56 4.1 Introduction……………………………………………………………………….56 4.2 Research design…………………………………………………………………..56 4.3 Data collection……………………………………………………………………58 4.3.1 Secondary data………………………………………………………………….58 4.3.2 Primary data…………………………………………………………………….59 4.4 Interview………………………………………………………………………….59 4.5 Questionnaire……………………………………………………………………..61 4.5.1 Designing questionnaire………………………………………………………..61 4.5 2 Reason of choosing questionnaire……………………………………………
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Marketing Proposal Rockford Symphony Orchestra th 80 Anniversary MARKETING PROPOSAL Prepared for RSO Executive Director Marketing Professor Executive Summary The Rockford Symphony Orchestra is one of the leading cultural institutions in northern Illinois‚ performing over sixteen classical and pop concerts annually. The RSO was founded in 1934 and incorporated in 1943. The RSO’s first Music Director and Manager‚ Arthur Zack‚ led the orchestra for twentyseven years. During this time
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known companies like iPhone‚ Samsung‚ Sony‚ etc. In order to know the factors why this happened‚ the researchers decided to conduct a market research. 1.2 Statement of the Research Problem Nokia once dominated the industry of mobile phones in the whole world. It pioneered the smartphone market using Symbian operating system in 2002. According to secondary research‚ the Finnish mobile phone maker was reported to have been continuously losing market share to its emerging competitors in the past years
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