CHAPTER 2 CHAPTER 1 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Kenya falls among the countries regarded as third world countries whose economies are still under progress. Our worry is; when will Kenya attain full employment level as well as being free from macro-economic problems such as inflation‚ poverty‚ unemployment‚ unbalanced regional development‚ huge foreign debts‚ unpredictable foreign exchange rates‚ and alarming interest rates among other problems? As per the CBK annual report
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Showing Enthusiasm for the Product 1Love what you ’re doing when you ’re selling a product. The popular image of a salesperson as someone willing to "sell at all costs" is not the reality across the board in sales. A good salesperson loves sales‚ is motivated by what they ’re selling‚ and transfers this enthusiasm and belief to the customer. Indeed‚ the customer is given options‚ including the one to walk away‚ in order to avoid such undue pressure. Learn how to listen to customers and to
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How to Prepare Thesis Proposal A guide for MPhil and PhD students Preface To many students‚ it may be the first time that they write a research proposal. This booklet serves as a reference guide to highlight the process in preparing a research proposal and basic elements that should be included. Students should bear in mind that this booklet is in no way an exhaustive list of topics that need to be considered in preparing a thesis proposal. Different disciplines may have different expectations
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Page 1 of 8 RESEARCH PROPOSAL “HOW TO MEASURE GUEST SATISFACTION AFTER ATTENDING AN EVENT” Page 2 of 8 MNG00415: Tourism and Hospitality Research and Analysis Background In the events industry‚ it compromise of the collaboration between the event planners and clients who engaged the event company to run the event for them. It compiles of many different types of events such as corporate‚ exhibitions and company parties events. For each individual event has their very own specific
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AUSTRALIAN ECONOMY 2.3 AUSTRALIAN NATURAL 2.4AUSTRALIAN TECHNOLOGICAL 2.5AUSTRALIAN POLITICAL 2.6 AUSTRALIAN CULTURAL…………………….. 3. MARKETING ANALYSIS 3. CONCLUSION…………………………………………… 4. REFERENCES…………………………………………… 1. AUSTRALIAN FAVOURITE CEREAL PTY. LTD. Australian Favourite Cereal has been producing‚ manufacturing and distributing their products since January 1980. Australian Favourite Cereal Pty Ltd introduced to Australia by Mrs. Arzu Eroglu‚ who migrated to the country with
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Lyceum of the Philippines University College of International Tourism and Hospitality Management RESEARCH PROPOSAL 1.0 Working/Title A STUDY OF THE CUSTOMER’S SATISFACTION ON BAYLEAF HOTEL | 2.0 Name of Proponents Gumapac‚ Ronavelle N. Macaya‚ Mary Grace F. Bautista‚ Mary Joy S. | 2.1 College/Department College of International Hospitality Management | 3.0 Statement of the Problems/Objectives of the Study These questions will enable the researchers to have a clear
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5 years period from 2002-2007. MARKETING Marketing is challenging and exciying. The solving of marketing problems requires insight‚ experience and analytical ability. Take the case of a company faced with the problem of increasing its sales. Increase in the sales at the expense of profits may not be a desirable objective. Again there are many ways in which sales can be increased e.g. by finding new customers or selling more to existing customers. MARKETING STATEGY The word “Strategy” has
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particular on the Gold Coast in Queensland. Universally‚ no one has yet found the solution to housing homeless people on a large scale or even been able to calculate exactly how many people are homeless. This research is aimed at creating a solution to the problem and to submit a new ideology for new development whereby every homeless Australian will have somewhere to live within 5 years. In addition‚ there will be evidence shown from the Australian Bureau of Statistics‚ Housing Commission and other small
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The question in the case is whether Kim should spend the fresh (2nd round) VC financing in Marketing and scale up the business or should focus the resources on fine tuning the existing product. Our recommendation is that the company should allocate around 70% of $4mn in marketing spend and 30% in product development and fine tuning the existing one. This recommendation is primarily based on the fact that the company should maximize the first mover advantage and develop barriers to entry by reducing
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Research Proposal: It addresses a particular project: academic or scientific research. It also contains extensive literature reviews and must offer convincing support of need for the research study being proposed. Doctoral dissertations begin with research proposal; the proposal must be accepted by a panel of experts (usually professors) before the actual research can begin. In addition to providing rationale for the proposed research‚ the proposal must describe a detailed methodology for conducting
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