NPD – Report Part 2 Table of Contents 1. 2. Summary - Part 1 .................................................................................................................................. 3 Idea screening ....................................................................................................................................... 4 2.1 Methods of Idea Screening ................................................................................................................. 4 2.2
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Title of research project: Smoking can be a contributory factor to cardiovascular and respiratory diseases. Aims and objectives of the research project: The aim of this research project is to prove the case that cigarette smoking has a detrimental effect on the health of the human body and can be a contributory factor to respiratory and cardiovascular diseases. Objectives: 1. Outline the compounds that make up cigarettes. 2. Explain how these compounds react in the human body
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Time scale This research will take two months to be completed. Therefore the time schedule is mentioned using the following timeline. Week one: bookings of hotels for the focus groups Hiring of cars Week two: collection of data through projective techniques (sentence completion and word association) in Nairobi Week three: carrying out of focus groups in city center and Westlands Week four: carry out focus groups in South C and Embakasi Week five: carry out
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the vagaries of nature; every flood or drought has its own impact on the Indian economy. Agri-business encompasses whole lot of activities of agriculture sector under one umbrella‚ like integration of production‚ processing and marketing. The process starts at the product level and reaches out to the final consumers through vertical integration. Agribusiness favors Indian farmers in every possible way be it policy‚ climate and several other advantages points that India inherently possess in production
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INTRODUCTION: The earth has become a global village in this century by virtue of electronic media. People have the whole world at the palm of their hands. Radio‚ television‚ telephones and computers are now considered as comparatively old-aged things as we have laptops‚ palm tops‚ I-pads‚ tablets and Smartphone’s now through which we can access the information via Google and YouTube about that exact thing which we want to have. Besides information‚ infotainment and communication are widely used
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Social Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy & Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886
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PROPOSED TOPIC OF RESEARCH HR’s role in supporting gender diversity attheworkplaceand enhancing its impact on organisational effectiveness. OBJECTIVE OF PROPOSED RESEARCH This project aims to discuss the role of gender diversity in the workplace and how companies can profit from greater amalgamation of the workforce while respecting individual needs. The study will assess the current and future trends in diversity management‚ as perceived by HR professionals‚ by studying the diversity initiatives
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Introduction to Marketing Research Market research and marketing research are often confused. ’Market’ research is simply research into a specific market. It is a very narrow concept. ’Marketing’ research is much broader. It not only includes ’market’ research‚ but also areas such as research into new products‚ or modes of distribution such as via the Internet. Here are a couple of definitions: "Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through
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Proposal to Board of Directors Direct Marketing Servicing By Team 3 Mario Reyes- Network Architecture Senior Manager Jason Kitchens- Software Architecture Senior Manager Joshua Fox- Information Security & Assurance Senior Manager Jeanine Phillips- Web Strategies Senior Manager 08 February 2013 Introduction to the Proposal’s Purpose and Content Direct Marketing Servicing Corporation is a medium-sized manufacturing company with 250 employees. It directly markets one product: unique
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MMBGIMS SUBJECT MARKETING MANAGEMENT TOPIC- NEW PRODUCT DEVELOPMENT Submitted to: Prof. Yasmin Singaporewala GROUP MEMBERS NAMES ROLL NO 1. Akanksha Desale 68 2. Shradha Doggala 71 3. Samadan Kakde 81 4. Supriya Pawar 100 5. Kirti Pawaskar
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