M10MKT Information Acquisition and Analysis “Research Brief and Proposal” Submit to: Alison Jack Student Name: Chenchen He ID: 3361841 Course: MA Advertising and Marketing November 2010 Marketing Research Brief and Proposal Business Scenario: Smoothie Ice -- A major frozen dessert manufacturer is planning to launch a range of individual ice creams based on the flavours of Smoothies. They want to test the appeal of the concept amongst potential consumers. They are keen to identify
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19: The marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product‚ the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix‚ the company will also have to take into account the competitor’s products. Types of product There are several types of products involved
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Research proposal Introduction The three main business proposals that are unique include the following business scenarios. 1. Setting up unit in Brazil – granite manufacturing unit in Brazil 2. Entering into strategic business alliances/partnerships with Italian company for export of marble 3. Setting up retail business in Slovakia for finished tiles Discussion Setting up a granite manufacturing in Brazil Setting up manufacturing unit in Brazil is a unique proposal in the
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P6: Marketing mix for new product. Energy Drinks An energy drink is a type of drink containing stimulant drugs‚ essentially caffeine‚ which is marketed as providing mental or physical stimulation. There are countless brands and varieties of energy drinks. They generally contain large amounts of caffeine and other stimulants. Many also contain sugar or other sweeteners‚ and amino acids and may or may not be carbonated. They are a subset of the larger group of energy products‚ which includes bars
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Human Resources Management Research Paper Topics 1. HR Management in Small Organizations 2. HR Management in the 21st Century: Challenges for the Future 3. The Impact of Information Technology on HR Management: Opportunities and Challenges 4. Demographics of the Workforce: Analysis of Trends and their Implications for HR 5. HR as a Strategic Business Partner 6. HRMS: Purposes and Uses 7. International Outsourcing: When Does It Make "Cents?" 8. HR Ethics: An Examination of
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RESEARCH PRESENTATION BY:ZEESHAN RASOOL LODHI REALITY SHOWS AND THEIR POPULARITY INTRODUCTION ● A Reality show is a live telecast of the performance of the persons who may be an expert or not in the respective field. ● The performance may have to be done in an unpredictable environment. ● This whole performance or activity is unscripted . HISTORY OF REALITY SHOWS ■ Allen Funt’s Candid camera was the first radio reality show. ■ PBs Series was the first Television reality show
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factors that influence the organization. RATIONALE FOR THE STUDY: Engagement represents the motivational capital that exists within an individual‚ a unit‚ or an organization. It is a valuable resource that can boost company performance.Number of research shows that engagement is linked to important business outcomes like.‚ * higher levels of service to customers. * creating a work environment that is collaborative‚ creative‚ and stimulating. * Engaged work teams tend to have fewer accidents
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clause preceding the consequent or main clause. (Hence‚ "if P‚Q".) Dependencies in Conditional Clauses It is common to think of "if" in English as a kind of conjunction‚ and to think of the meaning of a conditional sentence as a straightfoward product of
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Product Development And Marketing Mix. * Mountain Dew Product in Nigeria. . . . . . . . . . . . . . . BY: Peter Isimhanze‚ Tuesday‚ June 26‚ 2011. Table of Content Introduction…………………………………………………………………………. 1 Brief on Seven-up Bottling Company Plc………………………………………... 3 * Company’s Product Mix……………………………………………….. 5 * Company’s Marketing Strategies……………………………………... 6 The Product – “Mountain Dew”…………………………………………………… 7 Product Mix…………………………………………………………………………
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Personnel FROM: Candy Cahl‚ Training Supervisor DATE: March 31st‚ 2010 SUBJECT: Proposal for New Training Program In this economy the newly expanded operations and foreign partnerships that have recently developed are inspirational to Landon Industries & their employees. The excitement has encouraged positive attitudes and staff morale has significantly improved. With all great additions‚ new training needs have been identified. As Landon Industries expands operations‚ specifically
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