Qualitative Research Proposal Exploratory Field Research For my field research observation site I chose the flea market (la pulga) located in Alamo‚ Texas. I chose this specific site because in our Mexican American culture families tend to go there to buy cheap merchandise. Although many people go there many of the things they buy there can or is related to crime. I chose this flea market because it is close to home and there are usually a high number of people there during the weekends. There
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New Product Development Processes -1ZZ32 Assignment 1 (19 February 2013) Develop two novel ideas for new smart‐phone applications (i.e. can be for I‐Phone‚ or Android based devices or in general for all smart‐phone types). Please try to be creative as much as possible while elaborating on this. Try to differentiate your new products (applications) from the existing applications on the IT‐telecom market. For each application please answer & discuss the
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‘De-commoditizing’ generic products in a business often leads to innovative success. To justify this‚ this report will use methods and strategies used when screening for a new business opportunity‚ explaining the importance of considering alternative needs that are addressed with the same initial solution. The opportunity identification process is utilized in elucidating final differentiated product. This report assumes that an entrepreneur is working to innovate with the criteria stated above and
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Customers adopt brand switching to use the lowest priced brand.sellers move along the demand curve by raising and lowering prices among Demand Curve Non-Price Competition Emphasize product features‚ service‚ quality etc.Can build customer loyalty towards the brand. Must be able to distinguish brand through unique product features.Customer must be able to perceive the differences in brands and view them as desirable.Must promote the distinguishing features to create customer awarenessPrice differences
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Research Goal: The main goal of this study is to examine the influence of culture on people’s luxury consumption from both psychological and behavioral aspects‚ specifically in China and the United States. By examining the differences in cultures‚ I will be able to sumarize consumer characteristics in these two countries and make marketing recommendations for brands that want to target these two markets. I will then provide successful examples of brands that have successfully employed the marketing
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There are many products sold which can be classified as inherently dangerous. If one thinks about it‚ almost every product sold or and marketed if used in the wrong way could be harmful to oneself. Inherently dangerous products are those that even if the buyer uses it properly it can be harmful. As we saw in the video guns are an inherently dangerous product‚ they are meant to kill. The sale of guns is an issue because of the fact they might get into the wrong hands but I feel what is really
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|Research Proposal | |VIRTUAL LOCAL AREA NETWORK (VLAN) SWITCHING CONFIGURATIONS | |To: Professor Dr. R. I. Sharif | |Dean‚ School of Science | | | |From: Sourav Sarker | |ID# 2008100100008 | |Department: I.T.E
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Proposal for New Health System The health care system in the United States is in need of major reform. Even with major technological advances‚ the amount of citizens unable to acquire proper care is immense. “Between 2005 and 2006‚ the number of U.S.-born residents who were uninsured increased from 33 million to 34.4 million‚ and their uninsured rate increased from 12.8 percent in 2005 to 13.2 percent. The numbers of foreign-born who were uninsured rose from 11.8 million in 2005 to 12.6 million
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Marketing research is the systematic and objective identification‚ collection‚ analysis‚ dissemination‚ and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. Problem Identification Research: Research undertaken to help identify problems which are not necessarily apparent on the surface and yet exist or are likely to arise in the future. Examples: market potential‚ market share‚ image‚ market characteristics
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decide whether or not to adopt the disposable fixation device. This question has come about due to their market share erosion‚ as the company currently does not offer a resorbable product line. Innostat offers a resorbable product (albeit‚ in the early stages of development) and gaining market share in both product lines. The decision of whether or not to enter the resorbables market now is a crucial question we should address. This decision will not only impact the current line of business but
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