CONCLUSION 31 RECOMMENDATIONS 31 BIBLOGRAPHY 33 APPENDIX 35 Skills and Learning Statement 38 Meetings with my Mentor: 38 Answering my research questions 44 Demonstration of interpersonal and communication skills 47 INTRODUCTION The topic that I have chosen for Oxford Brookes research and analysis project is Topic 18: The marketing strategies of an organization. The organization that I have selected is Mobilink (Wireless Telecommunication Company in Pakistan). Mobilink‚
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Marketing Marketing Research EXTRA SLIDES Databases Internal Databases • Collected and related information developed from data already in the firm External Databases • Outside sources of secondary information Haskayne Library has over 50 business research databases • Ex: ABI Inform‚ Lexis Nexis Secondary Data - A Review Existing statistics‚ information Gathered for another purpose Has positive and negative aspects develop an approach‚ less costly • Strengths: defines
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1. What is the construct that GE is trying to measure? GE Company is trying to use Net promoter score (NPS) to measure customer loyalty. According to Bhote (2000)‚ customer loyalty indicates customers are delighted with a company’s products or services and turn into enthusiastic world-of-mouth advertisers. In general‚ customer loyalty can be expressed in different aspects. Here GE’s primary focus is on recommendation. Through measuring this construct‚ GE is able to know whether the clients would
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communications in Italy RESEARCH PROPOSAL CONTENTS RESEARCH PROPOSAL 1. BACKGROUND p. 3 1.1 Max&Co 3 1.1.1 Introducing the new Max&You app 4 1.2 Competitors overview 4 1.3 Rationale 4 2. OBJECTIVES 5 3. METHODOLOGY 6 3.1 Secondary research 7 3.1.1 Internal data 7 3.1.2 External data 7 3.2 Primary research 8 3.2.1 Qualitative research 8 3.2.2 Quantitative research 9 3.3
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Professor Basic Economics with Taxation and Land Reform Submitted by: Channing Tatum Michael Phelps Bachelor of Science in Business Economics February 22‚ 2014 (exact date of submission) Note: Contents and arguments written in this sample research paper are incomplete. Introduction (Ideal number of words for Introduction is 500). One fascinating feature of understanding Asia is its interaction and relations with co-Asians and counterparts in the region. Cultural and historical influences
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CHAPTER 1 INTRODUCTION Rationale of the Study There are different types of public transportation in the Philippines and one of them is the tricycles. Tricycles have been one of Asia’s major forms of transportation. They were said to have been appearing on the roads after World War II. They are decorated like jeepneys and are attached with gadgets to catch the attention of the customers who might potentially ride them. Today there are thousands of tricycles throughout the country. The picture
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Research Proposal – BC2001 Is there a relationship between advertising and the effect it has on consumer’s purchasing decisions? Introduction The proposed research that will be conducted will be based on the impact advertising has with consumer’s behaviour. Advertising impacts everyone all the time and is constantly reminding consumers of their brands and the message that they are trying to portray. With the constant increase of competitive products‚ organisations have adopted many advertising
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………/ Task: Research Proposal- Mini Research Project Due Date: Week 8 – Friday January 16‚ 2014‚ 11:55 pm Worth: 10% (10 marks) Objectives The purpose of this assessment is to enable students to develop an effective research plan considering context‚ research questions‚ sources‚ timeline‚ and larger implications for writing a formal research report; Also to practice working with the Research Proposal as an academic genre and to provide an opportunity for working on stylistics and
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Principles of Good Research & & Research Proposal Guide e Prepared by the Policy‚ Performance and Quality Assurance Unit (Adults) Tamsin White March 2006 Principles of Good Research All research is different but the following factors are common to all good pieces of research involving social care service users‚ their families and carers and staff working in this area. There is a clear statement of research aims‚ which defines the research question. There is an information
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For MARKETING MANAGEMENT – FINAL PAPER Contents of the Marketing Plan: * Cover Page * Table of Contents * Acknowledgement * Company Title / Owner / type of Business 1.0 Company Description * Organizational Structure/ Control 2.0 Strategic Focus and Plan 3.1 Company’s Mission Statement 3.2 The Company’s Goal/ Objectives 3.3 Core Competency and Sustainable Competitive Advantage 3.0 Situation Analysis 4.4 SWOT Analysis 4.5 Industry
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