What Is Fashion Marketing & Management? Fashion marketing and management people work throughout the industry. They are busy marketing collections for designers‚ creating fashion ad campaigns and filling the ranks of retail merchandising and management. Whether working for designers‚ ad agencies‚ fashion journals or retail establishments‚ their responsibility is to move fashion. 1. Attributes * Marketing and management requires a great deal of fashion savvy
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MKT 307 Wednesday‚ January 16‚ 2008 Retail can occur in more than just a store (i.e.‚ Doctor’s Office‚ Hair Salon‚ etc.) As long as there is a monetary transaction; can be tangible or IN-tangible What is RETAILING? RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A RETAILER is a business that sells products and/or services to consumers por personal or family use. THE CHANNEL OF DISTRIBUTION
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Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on
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– Retail and Marketing Strategy Bissell established FabIndia in 1960 in order to fuse the best aspects of East/West collaboration. By the early eighties‚ they p gg started producing garments made from hand woven and hand block printed fabrics. Started as an export house has today become a successful retail business. Today they have retail outlets in all major cities of India - 97 at last count - in addition to international stores in Dubai‚ UAE; 3 stores in Bahrain; Doha‚ State of Doha Qatar
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market includes products such as notebooks‚ pencils and printer paper sold through all retail formats. All retail sales of stationery products are included. Cards comprise seasonal and everyday cards. Everyday cards are Birthday‚ Anniversary‚ Get Well‚ Friendship‚ and Sympathy cards. Seasonal cards are Christmas‚ Valentine’s Day‚ Mother’s Day‚ Easter‚ and Father’s Day cards. All values are stated at retail selling price‚ with currency conversions calculated using constant average annual 2011
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Trends in Retail Marketing strategy Retail Marketing The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers‚ and supplying them at prices that will yield profits. Thereby the concept is a philosophy‚ not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever‚ as more retail organizations
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Capstone Research Project | Preksha Doshi Group 1 | CRP | BRAND HEALTH STUDY OF THE APPAREL RETAILER IN UAE: GAP | Contents TOPIC SELECTION 4 SCOPE OF RESEARCH 4 RESEARCH OBJECTIVES 4 SECONDARY RESEARCH 5 Industry Data 5 Apparel Industry 7 CRITICAL SUCCESS FACTORS OF THE RETAIL INDUSTRY IN THE UAE 9 PESTLE ANALYSIS OF THE UAE & THE REATAIL INDUSTRY 10 Political 10 Economic 11 Social 11 Technological 12 Legal 12 Environmental 12 GAP Inc. 13 BACKGROUND
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department store industry. I have chosen this industry because I live in Southern California where the retail sector is a major part of business. Shopping malls are prevalent everywhere. I have seen and experienced all the differences among class and status. With a wide variety of demographics in Southern California‚ there are a number of shops and stores to choose from. Department stores range from discount warehouses such as Wal-Mart‚ mid-range stores such as JC Penney‚ and high-end stores like Nordstrom
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Proposal to improve stakeholder communication plans Prepared by: Marisa Lenaerts Date of submission: 17/12/2013 Company background Brothers Rudolf and Adolf Dassler founded the Gebrüder Dassler Schuhfabrik in Herzogenaurach‚ Germany in 1924. Later Rudolf Dassler founds the PUMA Schufabrik Rudolf Dassler in October 1‚ 1948. Brother Adolf Dassler went on to found Addidas; the existing business assets of the Gebrüder Dassler Schuhfabrik are divided up between the two brothers
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storefront began offering milk‚ bread and eggs on Sundays and evenings when grocery stores were closed. This was the beginning of the convenience store industry as it is known today Franchise (7-eleven‚ n.d ).The company’s first convenience outlets were known as Totem’s stores since customers "toted" away their purchases‚ and some even sported genuine Alaskan totem poles in front (7eleven‚ 2010). By 1945 Southland owned stores scattered over north-central Texas‚ operating from 7 in the morning to 11 at
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