Curtin Business School School of Marketing Unit Outline 9807 Marketing Research 200 Semester 2‚ 2013 Unit study package number: Mode of study: Tuition pattern summary: 9807 Internal Lecture: 1 x 1.5 Hours Weekly Tutorial: 1 x 1.5 Hours Weekly This unit contains a fieldwork component. Find out more at the fieldwork education website: ( fieldworkeducation.curtin.edu.au ) Credit Value: Pre-requisite units: Co-requisite units: Anti-requisite units: Result type: Approved incidental fees: Unit coordinator:
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Team Project #1 Home Depot‚ Inc. in the New Millennium (HBS 9-101-117) Question 1. Assess Home Depot’s financial performance from 1986 to 1999. What explains the decline in performance in 2000? (See Question #1 Exhibit) The slowing economy in 2000 combined with Home Depot’s aggressive expansion efforts was the reason for Home Depot’s poor financial performance. Between June 1999 and May 2000‚ the FED had raised interest rates six times – or a total of 1.75 percentage points – in an effort
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AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL SUBJECT : MARKETING RESEARCH 80 MARKS CASE-1 Interviewing in M.R Welcomgroup Hotels The Welcomgroup owns a chain of 20 hotels located in different parts of the country. In recent years‚ it has been expanding the chain by setting up new hotels. When there were only a few hotels‚ the Managing Director of the Welcomgroup used to personally visit them with a view to ensuring that they
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7.0 THE CREATIVE TABLE 1 : CREATIVE IDEAS 7.1 SOCIAL MEDIA The product’s take the action to rebranding its product to the users of internet (social media) such as Facebook whereby the user can have instant feedback toward the products itself. IMAGE 1 : PRODUCT’S FACEBOOK 7.2 RADIO We’ve planned to commercialize our products to the THR.FM radio. Item Description Gender Man and Women Length 32 Target Demographic Housewife ‚ Restaurant owners ‚ Food sellers Character / Narrator Malay language
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industry analysis‚ competitive analysis and corporate analysis. Since Home Depot carries only one business‚ corporate strategy analysis is not relevant for this question. 2.1 Industry Analysis The Home Depot is the leader in the industry‚ but the market share is almost negligible (0.9%). However‚ it obtained 62% growth in 1985 which is far above the average in the industry. Judging from Porter’s five forces‚ the Home Depot is facing challenges brought by the existing firms. No much challenges
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Research Statement This report will asses the effectiveness of various internet marketing approaches effecting profitability. Purpose The purpose of this report is to explore new strategies that have emerged resulting from companies marketing their products on the wide range of the World Wide Web. Background and Significance The World Wide Web was invented in 1989 by Tim Berners-Lee (“World Wide Web‚” 2006‚ Para. 1). He started a whole new way of doing things
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Introduction This marketing research project is developed to benefit the future development of Aulani‚ a Disney Resort and Spa‚ especially focus on green marketing perspective. In this project‚ the format of marketing plan is followed and it has four main parts. First‚ a general business description is given‚ having an overview of Aulani. Second‚ the internal business environment of Aulani is analyzed‚ from both fundamental principal of marketing perspective and green marketing perspective. Following
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balances given above. b. Journalize and post adjusting entries‚ adding other T accounts as necessary. c. Journalize and post closing entries. d. Prepare an income statement for the fiscal year and a fiscal year-end balance sheet. Cases Case 4-1 PC Depot* PC Depot was a retail store for personal computers and hand-held calculators‚ selling several national brands in each product line. The store was opened in early September ’by Barbara Thompson‚ a young woman previously employed in direct computer
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hai67576_ch04.qxd 3/4/02 4:53 PM Page 94 c hapter 4 Strategic Information Management: Secondary Data Sources Learning Objectives After reading this chapter‚ you will be able to 1 Understand how secondary data fit into the marketing research process. 2 3 4 5 Understand how secondary data fit into the customer relationship management (CRM) process. Demonstrate how secondary data can be used in problem solving. List sources of traditional internal secondary
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Introduction to Marketing Research Market research and marketing research are often confused. ’Market’ research is simply research into a specific market. It is a very narrow concept. ’Marketing’ research is much broader. It not only includes ’market’ research‚ but also areas such as research into new products‚ or modes of distribution such as via the Internet. Here are a couple of definitions: "Marketing research is the function that links the consumer‚ customer‚ and public to the marketer through
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