EFFECTIVENESS OF THE UNIVERSITY OF THE PHILIPPINES BAGUIO LIBRARY MARKETING STRATEGIES A Thesis Presented to the Faculty of the College of Education Saint Louis University In Partial Fulfillment of the Requirements for the Degree Master of Arts in Library and Information Technology by Amelia C. Cendaña March 2011 COMMISSION ON HIGHER EDUCATION FORM FOR THESIS REVIEW AND REPORT 1. Title: EFFECTIVENESS OF THE UNIVERSITY OF THE
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Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing
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28‚ 2007 HEIDE ABELLI Mountain Man Brewing Company: Bringing the Brand to Light It was February 20‚ 2006‚ in the New River coal region of West Virginia. Chris Prangel‚ a recent MBA graduate‚ had returned home a year earlier to manage the marketing operations of the Mountain Man Beer Company (MMBC)‚ a family-owned business he stood to inherit in five years‚ when his father‚ Oscar Prangel‚ the president and owner‚ retired. Mountain Man brewed one beer‚ Mountain Man Lager‚ also known as “West
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Debate Outline University should be free I. Proposition: A. Introduction Thesis: University should be free. Today‚ university fees are usually quite high. Many students find that it is extremely difficult to find the funds to pay for an expensive education‚ so they look for school loans. These loans can weigh heavily on the minds of university students and put too much pressure to lead to students dropping out. Thus‚ free higher education is necessary for everyone. B. Terms define
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Company Background: The Home Depot‚ Inc. (NYSE: HD) Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. These founders envisioned providing one-stop shopping for the “do-it-yourselfer‚” and this vision became a reality after working with investment banker Ken Lagone and merchandising expert‚ Pat Farrah. The first two stores were opened on June 22‚ 1979‚ in Atlanta‚ GA. These first stores were approximately 60‚000 square feet in size each‚ and stocked 25‚000 products‚ which made
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Southwestern University: Capacity Planning Case Prepared by: Jalotjot‚ Reyes‚ Subang Central Issue: How to guarantee that the various support activities generate revenue? Areas of Consideration: * Marketing/Finance/Human Resource * Items Available/Pricing/Variable Cost/Revenue Distribution Item | Price/Unit | Variable Cost | Revenue | Soft Drink | $1.50 | $0.75 | 25% | Coffee | $2.00 | $0.50 | 25% | Hotdogs | $2.00 | $0.80 | 20% | Hamburgers | $2.50 | $1.00 | 20% | Misc
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Paediatric Dentistry Case report : Main Complaint: Patient complained about poor function - “I have holes on the lower tooth at the back‚ I want fillings so I can chew” Patient also concerned about aesthetic appearance – “I want my front teeth‚ which were chipped‚ to be fixed” History of main complaint: Pain sensation‚ not continuous and especially when something cold is applied to the cavity. Patient noticed it for about one week previous to the appointment. About a year ago patient
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The Reverse Marketing Framework: Case Malston Bakery Inc. Summary of the case: John Thomas is the Director of Purchasing of the Malston Bakery‚ a major bread producer. He feels really concerned by the augmentation of the costs generated mainly by important increases in flour prices‚ which represent 55% of the total cost of bread production. John Thomas has no results by negotiating purchasing prices with the six main flour mill suppliers‚ despite some repeated attempts. So he decides to conduct researches
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Summary of the Garden Depot Case Overview The Garden Depot originated in 1985 as a small floral company. It began doing larger business since then‚ and became a successful floral company. Janice Bowman was hired by The Depot in 2005‚ and contributed to computer inventory system and a material ordering system. As he found‚ The Depot still had some potential management issues. Eighty percent of its employees were part-time students who only worked in spring and summer. Furthermore‚ no formal performance
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Evaluation of credit rating Memorandum: Credit Rating assignment: Home Depot‚ Inc. After analysing the financial statements of Home Depot‚ we have allocated a “C” rating of credit risk. The proposal is to start with the “C” rating and then to either upgrade to a “B” rating or to be down graded to a “D” rating. The reason for such a decision is discussed below. Home Depot has a current ratio of 1.19 to 1 which means that it’s current assets covers it’s current liabilities by 1.19 times.
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