Essentials of Marketing Mini-Project #1 Which segment you believe you would fall in to and why? The Sustainability Passion Index (SPI) is a segmentation model from The SHIFT Report‚ which is made up of five unique SPI segments based on people’s level of environmental consciousness. After a careful analysis of the five SPI segments‚ I believe I’d fall into the category of The Casual Spectator. Although it’s important to note that not all characteristics of The Casual Spectator express what I personally
Premium Marketing Mass media Social media
Lee Valley Segmentation: Gardening Introduction Background Lee Valley——a family-owned business which has been providing customers of woodworking and gardening tools since 1978.Their reputation is based on three principles: 1. Customer satisfaction: Any product may be returned within 3 months and no cost to the customer (for shipments within North America‚ they will refund your return parcel post costs). 2. Integrity: Product descriptions are matched
Premium Online shopping Electronic commerce Household income in the United States
BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
Premium Strategic management Unilever
Target Market Example: Livescribe 2GB Pulse Smart Pen Consider the smart pen product shown in Figure 1. Figure 1. Livescribe 2GB Pulse Smart Pen. The product description from the manufacturer is presented below. Capture Everything The Pulse smart pen records audio and links it what you write. Missed something? Tap on your notes or drawings with the tip of your Pulse smart pen to hear what was said while you were writing. No Need to Lug the Laptop The Pulse smart pen automatically captures
Premium Education Full-time Middle class
FITNESS INDUSTRY IN AUSTRALIA Service Industry Number of outlets – 3800 outlets in 2009 as per Australian Fitness Industry Survey 2009 (The Access Economics survey put the number as 1570 in 2007-2008‚ as compared to 974 in 2004-5) Number of people utilising their services: 1.73 million Number of people working in the industry 23‚000. Characterstics of fitness industry: * Low barriers to entry * Existence of different formats e.g. * Chains – franchise based * Single – could
Premium Health club Exercise
consider what personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities; compliance‚ aggression and withdrawl. Since music consumers can be an almost entire population‚ it would be a good idea to segment this population
Premium Marketing Personality psychology Consumer protection
Customer Profile Using tapestry segmentation‚ we found a large market of people that involve health and fitness in their day-to-day lives. The two biggest segments involved with health and fitness are the Urbanization group and the Suburban splendor group. The Urbanization group is identified as being the most affluent out of all the segments. This relates to our business‚ because in order to afford a luxurious membership for a combined spa and gym‚ you need to have a successful and consistent
Premium Health club Exercise Nutrition
I. CURRENT MARKETING MIX Industry Analysis Araneta Center as one finest mixed-multi complex retail in the Philippines used providing its ease of access to its whole target market and as one of top of mind for its development. Before it was Ayala‚ Makati and Pasig‚ Ortigas is the financial business district along the metro. But now‚ Araneta Center‚ from Cubao’s ala-Quiapo image was turned into a very committed to be aligned with the world’s standard surpassing Libis’ boom and was far left behind
Premium Quezon City Marketing Shopping mall
Personal Fitness Trainer Bulging biceps and toned abs are the result of bench pressing every day to stay fit. My heart is pumping rapidly while sweating profusely climbing to higher levels peddling my way to success. No pain no gain is my motto I say while repeating this over and over again in my head. Hydration is the key to replenish the body and stretch those tighten pulled muscles. One‚ two‚ three come on you can do it four‚ five‚ and six you are almost there. Pushing my body to the extreme
Premium Muscle Physical exercise Exercise
Call Center Technology in the Philippines New graduates like to call it a stepping stone to a better career while others see it as a glorified phone operator job. No matter what people think about the call center industry‚ there is no doubt that it has been a sector that has helped boost the local economy and has put our country back on the global trading map. Contact centers in the Philippines offer 24/7 multilingual and multimedia supported premium services for marketing‚ sales‚ customer care
Premium Call centre English language United Kingdom