Market Segmentation This document prepared and presented by Business Resource Software‚ Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual
Premium Marketing Decision making
Invented The 20th Century Mr. Nikola Tesla‚ a world renowned physicist‚ is responsible for most of the things that make modern life so modern‚ He was awarded 111 patents over the course of his lifetime. Nikola Tesla was a man of considerable genius and visionary in science and Technology in the 20th century. Without him our radio and television‚ auto ignition‚ telephone‚ alternating current power would all have been impossible. Mr. Tesla was born in Croatia which was part of Austria-Hungary
Premium Thomas Edison Nikola Tesla Electricity
Vitamins Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger market into smaller and more homogeneous groups of customers to define their needs and wants more precisely. Characteristics of individuals‚ groups‚ or organizations are the variables used to divide total market into segments. Consumer markets can be segmented based on the following customer characteristics: geographic‚ demographic‚ psychographic‚ and behavioral. Vitamins
Premium Marketing Dietary supplement Target market
A Priori Segmentation: Market segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index: Provides consumer oriented and media research market intelligence from various sources. Accuracy: The ability of a measurement to match the actual value of the quantity being measured. ACORN: ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location
Premium Marketing Scientific method
consumed daily. The success spawned bottling plants‚ six-pack cartons‚ international distribution—and imitators. By the early 1930s‚ Pepsi‚ created in 1902‚ had survived two bankruptcies and was expanding as well.42 Both companies went decades marketing only one brand‚ but Coca-Cola added Fanta‚ Sprite‚ TAB‚ and Fresca in the 50s and 60s and Diet Coke in the early 80s‚ while Pepsi launched Diet Pepsi and Mountain Dew. Since then‚ both companies have grown and developed new brands designed to attract
Premium Coca-Cola Diet Coke
The method involves a fast‚ reliable‚ and effective algorithm that exploits the spatial distribution characteristics of human skin color. To fulfill this aim‚ the following objectives are carried out: 1. Implement different types of image segmentations. 2. A universal skin-color map is derived and used on the chrominance component of the input image to detect pixels with skin-color appearance . 3. Then‚ based on the spatial distribution of the detected skin-color pixels and their corresponding
Premium Image processing
INTRODUCTION Nikola Tesla was born on July 10‚ 1856 in Smiljan‚ Lika‚ which was then part of the Austo-Hungarian Empire‚ district of Croatia. His father‚ Milutin Tesla was a Serbian Orthodox Priest and his mother enjoyed great fame throughout the countryside for her skill and originality in needlework‚ and doubtless transmitted her ingenuity to Nikola; though it naturally took another and more masculine direction. Tesla was educated at the Realschule‚ Karlstadt in 1873‚ the Polytechnic Institute
Premium Nikola Tesla Electricity Alternating current
don’t know‚ you’ll have to ask Nikola Tesla.” And this means that Albert Einstein which is really smart thinks Tesla was smarter than him Nikola Tesla was a Serbian-American inventor and electrical engineer who contributed to the American society through power sources. Nikola Tesla was an individual of change because he made the Alternating current power generator which we use today‚ and left an age of new possibilities‚ power‚ and energy sources. At this time Tesla was competing with Edison‚ Thomas
Premium Nikola Tesla
Nikola Tesla was a respected inventor that brought numerous inventions to the world which are still in use today. Telsa was born in July 10‚ 1856‚ in what is now Smiljan‚ Croatia. As as child he showed signs of intelligence in school where he would do complicated math problems in his mind which brought his teacher to the conclusion that Nikola was cheating. Then‚ Tesla came to America and worked here and there‚ but then work with Thomas Edison in 1882. Tesla created an easier and safer way to power
Premium Nikola Tesla Thomas Edison Electricity
of Physicist: Nikola Tesla Date of Birth and Death: July 10 1856 - January 7 1943 Nationality: Serbian Description of Childhood Upbringing/Early Years: Nikola Tesla was born in the Austrian territory. Tesla obtained an excellent education in engineering and physics in the 1870s. He gained practical experience in the 1880s working in telephony. He worked on telephony in Continental Edison in the new electric power industry. Tesla came to the United States
Premium Thomas Edison Nikola Tesla Alternating current