SWOT ANALYSIS ON Tesla Motors Inc - December 1st‚ 2010 Tesla Motors Inc. is a Silicon Valley-based company that designs‚ manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet production) in North America or Europe. According to recent paperwork filed with the US Securities and Exchange Commission‚ Tesla produces at least
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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especially built for non-profit sector (like Greenpeace) from Sarstedt and Schloderer (2009). Responses vary on five-point Likert scale from “Strongly agree” (1) to “Strongly disagree” (5). In the original form the scale consists of 23 items‚ something that would lead to a really long survey. Therefore‚ we chose to include 14 out of the 23 items‚ based on similarities of the items and on what is more relative to the storytelling. Most items such as “I regard Greenpeace as a likeable organization” serve to
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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How an organisation communicates – Greenpeace Greenpeace is an ecological and pacifist international organisation‚ economically and politically independent‚ that does not accept donations or pressure from governments‚ corporations or political parties. Greenpeace “defend(s) the natural world and promote(s) peace” (Greenpeace‚ 2008). The funding for its campaigns depends entirely on voluntary contributions from members and sympathizers. Because Greenpeace is an NGO‚ it cannot invest large amounts
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Greenpeace is an independent organization campaigning to ensure a just‚ peaceful‚ sustainable environment for future generations. It began in Canada in 1971 and today has a presence in more than 40 countries with 2.4 million supporters worldwide. Greenpeace Australia was founded in 1977 and today we have more than 75‚000 supporters. Prevent dangerous climate change by phasing out fossil fuels (oil‚ coal‚ gas) and replacing them with clean renewable energy such as solar. Use the 2000 Olympic
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Marketing Research and Segmentation problem HCS/539 May 28‚ 2012 Russell L. Zage Abstract The health care sector is the fastest growing part of the modern economy. It is also a challenging field for the policy makers and private sector. The cost of the healthcare is on the increase every year. In recent years all the healthcare foundations are trying to focus on the consumer. I am the market representative of Dean healthcare foundation in Dane County‚ Madison‚ Wisconsin. Marketing research
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marketing pillars - segmentation‚ targeting‚ positioning and differentiation While there may be theoretically ’ideal ’ market segments‚ in reality every organization engaged in a market will develop different ways of imagining market segments‚ and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Criteria for Segmenting An ideal market segment meets
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[pic] [pic] Effective segmentation and targeting strategies: A study on “Concord Group’’ Date: 31 July 2011 Hamidul Islam Course Instructor: Marketing Management American International University-Bangladesh. Subject: submission of term paper. Dear Sir‚ We have a great pleasure to submit this term paper on “concord group entertainment department” which has been prepared and submitted
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