History: KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands‚ a restaurant company which also owns Pizza Hut and Taco Bell. KFC was founded by Harland Sanders
Premium KFC Fast food
POSICIONAMIENTO Uno de los muchos misterios del marketing moderno es como KFC‚ una vez más deslucido de la marca estadounidense de comida rápida‚ superó a todos los competidores y rivales‚ en particular‚ el líder del mercado mundial de McDonald’s‚ para convertirse en la mayor cadena de restaurantes en China. Tanto si se mide por el número de restaurantes‚ los ingresos‚ o participación de mercado‚ KFC es de lejos la marca número uno de restaurante en China. Aún más sorprendente es su dominio sobre McDonald’s
Premium Estados Unidos Empresa Individuo
INTRODUCTION Haagen-Dazs were the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult ice cream lovers. The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first‚ it was only available at gourmet shops but soon distribution expanded In 1983 Haagen-Dazs
Premium Marketing
Swatch Background – The Swatch watches were created in 1983 to design‚ manufacture and sell the next big thing in innovative watch technology‚ their first line of plastic analogue quartz was launched the same year. “A Swatch watch was an expression of joy‚ a provocative statement‚ a warm smile delivered with a flick of the wrist.” (Swatch‚ the swatch revolution section‚ articles the amazing adventure of the second watch). Now named as the number one manufacture of watches in the world The Swatch
Premium
1. Executive Summary. KFC made a plan to launch a chain of their restaurants‚ they made a marketing plan while analysising opportunities and risks of the market and understanding Muslim society. For example in the Middle East Number of internal and external and marketing analysis was carried out looking into marketing mix how they have launched their restaurant with some extra local recipes one of them is‚ Arabian Rice. The way in which KFC made a markerting plan and implemented it will be analysed
Premium Management Marketing Strategic management
SWOT ANALYSIS ON Tesla Motors Inc - December 1st‚ 2010 Tesla Motors Inc. is a Silicon Valley-based company that designs‚ manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet production) in North America or Europe. According to recent paperwork filed with the US Securities and Exchange Commission‚ Tesla produces at least
Premium Electric car Tesla Roadster Tesla Motors
the service sector on which we want to make our project. For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens. To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC). We visited KFC chain of Noida Sector18‚ Lajpat Nagar‚ Center Stage Mall‚ Noida‚ and Ghaziabad. We concluded
Premium KFC Fast food
Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
Premium Marketing
SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
Premium Mahindra Scorpio Male Demographics
counted‚ McDonald‚ Burger King and KFC. People are tending to have fast food all the time‚ no matter is breakfast or dinner and tea‚ they will have them in fast food restaurant. (British Council) I am going to talk about KFC as I worked before. Kentucky Fried Chicken‚ also known as KFC‚ a famous chicken chains restaurant‚ was introduced to Britain in 1965 and the first store was in Preston. Many more followed in 1986‚ following the worldwide acquisition of KFC by PepsiCo‚ it was announced that
Premium KFC