[pic] KFC New Zealand Marketing Strategy [pic] [pic] [pic] [pic] Table of Contents Present Market Situation ____________________________________________________________ _____________ pg 3 Macro Environmental Factors ____________________________________________________________ _________ pg 3 Customer Analysis ____________________________________________________________ __________________ pg 4 Competitor Analysis ____________________________________________________________
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Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin‚ Kentucky by Colonel Harland D. Sanders. y 1964‚ the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971‚ Heublein‚ Inc. acquired KFC‚ soon after‚ conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality
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Executive Summary Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
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I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45‚000 (if you open a KT multi-brand restaurant‚ the fees will be $75‚000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building‚ training expenses‚ grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure
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Consumer and Travel Trade Research in China Quantitative Report April 24‚ 2006 © Decima Research Inc. | decima.com | ISO 9001:2000 Certified 1 Proprietary Warning (Decima) The information contained herein is proprietary to Decima and may not be used‚ reproduced or disclosed to others except as specifically permitted in writing by the originator of the information. The recipient of the information‚ by its retention and use‚ agrees to protect the same and the information contained
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Introduction. 2 Market Analysis for KFC. 5 THREATS OF KFC IN MAURITIUS. 18 Opportunities to develop and create the following in Mauritius. 20 Reasons for KFC to go overseas. 26 PESTEL Analysis. 26 Competitors Actions. 29 THE problem that KFC is facing. 29 Strategies developed to overcome the crisis. 30 New Strategies that can be adopted for the Relaunching of KFC products. 31 References. 34 Introduction. Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant chain
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Table of Content Page 1.0 KFC Background……………………………..…………………......… 3 2.0 KFC Current Concept and Practice ………...……………………...….. 3 3.0 KFC Marketing Mix (7Ps) ………………………………..……..…….. 4 3.1 Product and Service ……………….………………………………… 4 3.2 Price………………………………………………………..………… 4-5 3.3 Place…….………………………….………………………………… 5 3.4 Promotion.……………………………………………………………
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S NO. | NAME OF PRODUCT | MARKET SEGMENTATION | 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer‚ comfortable shave with less irritation3 – even on the most sensitive areas of the face.) | a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25‚000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class | 2. | Fair and Lovely(Fairness that changes your destiny.) | a) Demographic: 1) Gender: Female
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MARKETING REPORT SWOT ANALYSIS OF KFC Executive summary: Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world(Teampaperwarehouse.com‚2014‚2014). Approximately half of KFC’s worldwide restaurant businesses are owned and operated by independent businessmen and women‚ KFC franchisees(George L‚Paugh III‚studymode.com‚2011). Today KFC is the leading fast food chain and has
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Geographic Segmentation Geographic segmentation calls for dividing the market into different geographical units such as nations‚ regions‚ states‚ counties‚ cities‚ or even neighborhoods. A company may decide to operate in one or a few geographical areas‚ or to operate in all areas but pay attention to geo-graphical differences in needs and wants. ACI Logistic Ltd (shwapno) today is localizing their products‚ advertising‚ promotion‚ and sales efforts to fit the needs of individual regions
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