178 OXFAM BRIEFING PAPER 20 JANUARY 2014 Housing for the wealthier middle classes rises above the insecure housing of a slum community in Lucknow‚ India. Photo: Tom Pietrasik/Oxfam WORKING FOR THE FEW Political capture and economic inequality Economic inequality is rapidly increasing in the majority of countries. The wealth of the world is divided in two: almost half going to the richest one percent; the other half to the remaining 99 percent. The World Economic Forum has identified
Premium Poverty Economic inequality United States
OXFAM Kenilworth (F2313) Diversity Plan According to the 2001 census Kenilworth has a population of just over 30‚000 people‚ of which forty nine per cent were male and fifty one per cent female. Ninety seven per cent of the population is white with no other ethnic group registering above 0.7%. Over three quarters of the residents class themselves Christian followed by “no religion”. Job prospects in the area are good with very low levels of unemployment and the town boasts one of the highest
Premium Harshad number Term Male
Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
Premium Marketing Pepsi Coca-Cola
Functional areas in Tesco and Oxfam 1. Introduction In this report I am going to compare functional areas of two contrasting organisations Tesco and Oxfam. Tesco is aiming at achieving profit‚ investing and offerring services and products to customers.Oxfam is a non-profit organisation‚ helping people in crisis. Tesco is a British multinational grocery and general merchandise retailer‚ it has stores in 14 countries across Asia‚ Europe and North America and is the grocery market leader in UK‚ where
Premium Poverty Cycle of poverty Humanitarian aid
Could I live forever? Scientists reveal that every day we live 6 hours is added to our lifespan. The importance of research and development of new medicines and medical technology has significantly shaped lives. Today’s remarkable advances in developmental biology and genetics have driven me to want to understand the future of our health in greater depth. We could be at the dawn of a new era in medical science with exceptional opportunities to alleviate human suffering on a grand scale. The more
Premium Medicine Health care Health care provider
signal issues. The customers told Apple about these problems which heavily pressured Apple into getting the problems refused. In contrast Oxfam customers do not get a wide range of support if they have a problem with a product however‚ Oxfam sell to their customers in stores all around the UK and internationally. You can also buy Oxfam products online. Oxfam are always trying to expand the amount of products they
Premium Corporate governance Board of directors Management
Marketing Research and Segmentation problem HCS/539 May 28‚ 2012 Russell L. Zage Abstract The health care sector is the fastest growing part of the modern economy. It is also a challenging field for the policy makers and private sector. The cost of the healthcare is on the increase every year. In recent years all the healthcare foundations are trying to focus on the consumer. I am the market representative of Dean healthcare foundation in Dane County‚ Madison‚ Wisconsin. Marketing research
Premium Health care Medicine Health insurance
marketing pillars - segmentation‚ targeting‚ positioning and differentiation While there may be theoretically ’ideal ’ market segments‚ in reality every organization engaged in a market will develop different ways of imagining market segments‚ and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Criteria for Segmenting An ideal market segment meets
Premium Marketing Product differentiation
[pic] [pic] Effective segmentation and targeting strategies: A study on “Concord Group’’ Date: 31 July 2011 Hamidul Islam Course Instructor: Marketing Management American International University-Bangladesh. Subject: submission of term paper. Dear Sir‚ We have a great pleasure to submit this term paper on “concord group entertainment department” which has been prepared and submitted
Premium Marketing
MARKETING ESSENTIALS (MK 43-810-05/32): INDIVIDUAL PROJECT Marketing SEGMENTATION‚ Targeting and positioning of BURGER KING Background The following is the analysis the segmentation‚ targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton‚ beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays‚ more than 11 million
Premium Burger King Marketing Fast food