same things.For example;mother buy napkin for her baby and then baby consume it in this situation baby is a consumer‚ mother is a customer . 3)Sales dont mean to marketing.Sales cover just selling but marketing process makes the broad strategy.Selling and advertising are only part of larger ‘marketing mix’ marketers purpose satisfying customer needs. 4)Consumer Behavior:’The behavior that consumers display in searching for purchasing‚using‚evaulating and disposing of products and services that they
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------------------------------------------------- Property Operations To keep their hotels running smoothly‚ Hilton Supply Management teams up with suppliers offering products and services related to a property’s infrastructure. Specific areas include maintenance‚ repair and operating supplies (MRO)‚ administrative office equipment‚ laundry/dishwashing equipment and chemicals‚ printing and promotional items‚ pest control services‚ office equipment and supplies‚ hotel utilities‚ and other related products and services.
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divisions of Marriott? Answer: The cost of capital for lodging is 9.2% and the cost of capital for restaurants is 13.1% Calculation: WACC = (1-t) * rd * (D/V) + re* (E/V) Where: D= market value of DEBT re = aftertax cost of equity E = market value of EQUITY V = D+E rd = pretax cost of debt t = tax rate To calculate the formula above‚ we need to determine each component Tax rate (t) 56% --> calculated before LODGING Step 1: Calculate unlevered beta using similar companies Hotel Beta (β)
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the wide market coverage. Market Targeting Indomie in general or Indomie (Mie goreng) fried noodle as the substitute product of staple food‚ has concentrated its product based on the demographic segmentation of people aged older than 5 years old we categorized for all ages‚ from children‚ teenager to older. This flavour of Indomie has an extremely wide range of segment’s overall attractiveness‚ because of the full market coverage in undifferentiated marketing strategy with its mass production product
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Marriott Corporation: The Cost of Capital Executive Summary J. Willard Marriott started Marriott Corporation in 1927 with a root beer stand‚ expanding it into a leading lodging and food service company with sales of over $6 billion by 1987. At the time‚ Marriott had three main lines of business‚ lodging‚ contract services and restaurants‚ with lodging generating about 51% of company’s profits. The four key elements of Marriott’s financial strategy were managing hotel assets rather than owning‚
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Summary........................................................................................ vi Potential Market Segmentation of a Brand New Product Product Potrayal................................................................................. vii Potential Market Segmentation..................................................................... viii Segmentation Profile..................................................................................... ix Evaluating The Segments
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HBR Case #1 Marriott Corporation: The Cost of Capital Group 16—Tutorial Mon 11:30am Group members LIU Ying‚ Chloe | 1155019350 | LUO Yingying‚ Irika | 1155020931 | TIAN Tian‚ Sarah | 1155019114 | WU Jiajie‚ Jesse | 1155019061 | 17 September 2012 Executive Summary By 1987‚ Marriott Corporation had grown into a large multi-dimensional company with over $5 billion assets in lodging‚ contract services and restaurants. The company enjoyed fast growth in both sales and assets at around
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sources used A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚
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ENVIRONMENT "o"oFOR DUBAI AND ITS BURJ AL ARAB HOTEL INTRODUCTION Hotels are world-beaters. They provide people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of travel and tourism? How do hotels operate by inculcating all the diversity and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an edge over its competitors? Dubai and its Burj AL Arab hotel are certainly successful cases. The aims
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Report Summary The purpose of this study is to analyze the premium segment of the hotel industry. We have carried out Porter’s Five Forces Model analysis of the premium segment of the hotel industry and compared it with some industries like IT‚ Cement and Textiles which have shown growth potential in recent times. This has been carried out to give an idea of the forces relative to other industries for an investor. Next‚ we identified some of the dimensions of strategy for the industry and analyzed
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