Course Study Guide 2012–13 Mode: Full Time/Part Time Managing Strategy Course Code: BUSI 1484 Contents 1. Welcome Error! Bookmark not defined. 2. Introduction to the Course 4 2.1 Aims 6 2.2 Learning Outcomes 7 2.2.1 Knowledge and understanding of: 7 2.2.2 Intellectual Skills: 7 2.2.3 Subject practical skills: 8 2.2.4 Transferable skills: 8 2.3 Learning and teaching activities 8 3. Contact Details 9 4. Course Content 11 4.1 Session Reading 13 5.
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| 2012 | | LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION ECONOMIC ENVIRONMENT OF BUSINESS | [INDIA’S FOREIGN TRADE] | Submitted by: Angela Raja (F12070)‚ Aditi Vijayakrishnan (F12065)‚ Rini James (F12105) | Table of Contents History of India’s Foreign Trade 2 Post-Independence Foreign Trade 3 Trends in Indian Trade 5 How is it carried out by India? 7 Trade Performance: 2008-2012 7 India’s Exports & Imports 9 Balance of Payments 15 Foreign Trade Policy‚ 2009-14 25
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Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and the key stages in its development; Discuss the main functions and various models of CRM; Explain the role of salespeople as relationship developers Discuss the management of customer relationships. Customer Relationship Management (CRM) What is Customer Relationship Management (CRM)? CRM is “the development and maintenance of mutually beneficial
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in the front pack. “SEGMENT ZERO” As Andy Grove‚ former CEO of Intel‚ noted in 1998‚ in many industries—including microprocessors‚ soft- ware‚ motorcycles‚ and electric vehicles—technologies improve faster than customer demands of those technologies increase. Firms often add features (speed‚ power‚ etc.) to products faster than custom- ers’ capacity to absorb them. Why would firms pro- vide higher performance than that required by the bulk of their customers? The answer appears to
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Numerical Simulation of Marangoni-Driven Boundary Layer Flow Over a Flat Plate with an Imposed Temperature Distribution Abstract: A numerical algorithm is presented for studying Marangoni convection flow over a flat plate with an imposed temperature distribution. Plate temperature varies with x in the following prescribed manner: where A and k are constants. By means of similarity transformation‚ the original nonlinear partial differential equations of flow are transformed to a pair of nonlinear
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2014William Stokes Managing Growth Simulation Introduction The working capital simulation has allowed us to analyze the financials of Sunflower Nutraceuticals Company(SNC). The decisions made by the CEO increased the working capital and maximized the overall organizational growth potentially with respect to time. Moreover in addition to various details of the SNC firm we have also examined various decisions which took place in each of the phase of SNC’s simulation which has an estimated
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market segment of the Nike. We would briefly discuss about Nike and the selected product’s background. In the other hand‚ analysis and examination on Nike’s advertisement‚ symbols and message would also be done. A study would also be carried out on the personality and self of the brand and product. We would examine how Nike’s product personality can affect the customer buying decisions and how will it links to the customer self-image. Besides that‚ a research of the target market segment and consumer
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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To The Lecturer Dewan Niamul Karim BRAC Business School BRAC University Subject: Letter of Transmittal Dear Sir‚ With due respect and honor we the students of yours would like to formally submit our final report on organization structure of Mutual trust bank. In this report we tried our best to accumulate information from Mutual trust bank within this limited time period. Here we include all necessary information such as job specialization process‚ organogram‚ departmentalization process
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Market research puts the anti-aging cosmetic market in India at over Rs 60 crore. Though just over 2% of the country’s Rs 3‚000-crore skin care market‚ the anti-aging segment is the fastest growing at 93% year-on-year. The anti-aging market in India has tremendous potential and is the fastest growing segment in the skincare market. At approximately 2 per cent of the overall skin category‚ it has doubled in the last three years. Anti-aging cosmetics include products as diverse
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