A practical guide to segment reporting September 2008 PricewaterhouseCoopers’ IFRS and corporate governance publications and tools 2008 IFRS technical publications IFRS Manual of Accounting 2008 Provides expert practical guidance on how groups should prepare their consolidated financial statements in accordance with IFRS. Comprehensive publication including hundreds of worked examples‚ extracts from company reports and model financial statements. IFRS Pocket Guide 2008 Provides a summary
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Using Perceptual Maps in Marketing Simulation Summary Thorr Motorcycles is a $5 billion company producing a wide range of motorcycles. In addition to producing motorcycles‚ the company‚ also have licensing programs; sell T-shirts‚ shoes‚ toys for the motorcycle. The company offer services in dealer training‚ dealer software packages‚ motorcycle rental‚ and rider training (University of Phoenix‚ 2013). The sales of high quality of motorcycles are declining. The cost of a princely motorcycle was $200
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Apple is marketing to people who have a few characteristics. 1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income. 2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. It’s the whole digital hub concept. People are starting
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MARKETING DEPARTMENT Some Scholars like John Pestrof regard R M as “old wine in a new bottle” while others regard it as a new approach representing a paradigm shift Discuss (30) Relationship Marketing can be defined as a strategy that is used by business organisation to learn more about customer’s mood and behaviours so as to develop stronger relationship with them. Peter Druker stated that the purpose of the business is to create customers and keep them. To
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Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs and this is also a the process of dividing a market into meaningful groups that are relatively similar and identifiable .The purpose of segmentation is to enable the marketer to tailor the marketing mixes to meet the needs of one or more specific segments. Market segmentation helps the firm to identify the customers’ needs more accurately and precisely‚ and it
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Maps Simulation I found this simulation to be very interesting. First of all‚ it was about motorcycles‚ and what guy doesn ’t find that to be an interesting topic? Regarding the lessons it contained for marketing though‚ it was also interesting while still being entertaining as well. The situations it presented were realistic‚ while not being so overcomplicated that the material it was trying to present got lost. In the following paper I will discuss the situations from the simulation‚ the relationship
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(AS) 17 Segment Reporting Contents OBJECTIVE SCOPE DEFINITIONS IDENTIFYING REPORTABLE SEGMENTS Primary and Secondary Segment Reporting Formats Business and Geographical Segments Reportable Segments SEGMENT ACCOUNTING POLICIES DISCLOSURE Primary Reporting Format Secondary Segment Information Illustrative Segment Disclosures Other Disclosures ILLUSTRATIONS Paragraphs 1-4 5-18 19-32 19-23 24-26 27-32 33-37 38-59 39-46 47-51 52 53-59 214 AS 17 (issued 2000) Accounting Standard (AS) 17 Segment Reporting
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C. Extenal Data Table 1 Direct Foreign Tourist Arrival to Bali by Nationality Period 2008 – 2012 NATIONALITY 2008 2009 2010 2011 2012 Australia 308‚698 446‚042 647‚872 790‚965 823‚821 Afganistan 52 27 52 24 29 Buthan 29 48 52 56 34 Bangladesh 893 1‚032 1‚431 1‚977 1‚716 Fiji 85 141 151 159 657 Hongkong 12‚905 9‚370 15‚172 21‚968 27‚426 India 26‚557 30‚813 40‚777 50‚435 46‚632 Iran/Teheran 2‚536 3‚441 7‚098 9‚002 9‚635 Japan 354‚817 319‚473
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5. *THE IDENTIFIED MARKET SEGMENT(S) SHOULD VICTORIA MUSEUM PURSUE AND THE DERVICE THAT WILL BE OFFERED TO THE MARKET SEGMENT(S): Demographic/ socioeconomic segmentation is a good target for Victoria Children’s Museum(VCM). demographic/socioeconomic segmentation focuses on gender‚ age‚ income‚ occupation‚ education‚ household size‚ and stage in the family life cycle. In this case we choose local families‚ which is a good target market that most of the competitors have not offered yet.
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Case Study – Marketing Microwave Ovens to a New Market Segment Table of Contents Executive Summary ................................................................................................................... 3 Statement of the Problem ........................................................................................................... 3 Situation Analysis ...................................................................................................................... 5 Strategy
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