“The Long Tail is only relevant to buying products and not any other aspect of the Internet.” Discuss. The Long Tail refers to the marketing strategy which involves selling a large selection of goods with relatively little quantity of each sold. The term “long tail” was popularised by Chris Anderson in his article in Wired magazine which had mentions of how this strategy was incorporated by firms such as Amazon.com. The Internet can be credited for the plausibility of the Long Tail form of marketing
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Product: Paper Vending Machine Height: 5ft Width: 3ft Thickness: 3ft Description: powered by electricity‚ looking glass window as the front past of the machine that will show the merchandise that student can buy. The window can be opened sideways for the merchandise to be refilled. (please see picture below) PVM is a new and strategic and innovative way to sell paper. We will be selling papers from intermediate papers‚ bond papers up to school booklets. Eventually‚ we will also be selling basic school
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Break Even Analysis In business planning‚ asking the proper questions and obtaining answers to those questions is arguably the most important thing. Questions such as; how much do we have to sell to reach our profit goal? How much do our sales need to increase in order to cover a planned increase in advertising costs? What price should we charge to cover our costs and allow for the planned profit goals? Is our business going to be profitable? Answers to such difficult questions become accessible
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Do 1 Life Before and After the Fall of Communism in the Czech Republic Recently the senate and county elections in the Czech Republic confirmed that the preference of Czech voters is shifting to the left‚ what’s more the Communist Party of Bohemia and Moravia got the second highest number of votes. The results are disturbing‚ because the last time Communists won the polls‚ the Czechs ended up being oppressed for over 40 years until they managed to overthrow the government. Now it seems that
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Big Data will Impact Sales and Marketing? By‚ Ashwani Singh NMIMS-PGDM Batch(2013-15) “Customer is King” is the fundamental apostle of marketing and sales function in any given business organization. Marketing & sales are always based on some basic principles: understanding customers‚ designing products and services according to the customer needs‚ delivering the quality product and building trust. From the very early stages the basic concept of marketing remained the same i.e. all
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DEVELOPMENT OF A WEB-BASED SALES AND INVENTORY SYSTEM (SALES MODULE) OF H & N FUELS‚ ISABEL‚ LEYTE ROSALYN LONDRES BACALE ------------------------------------------------- ------------------------------------------------- 1/ A Software project manuscript presented as a partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Information Technology from the Visayas State University - Isabel‚ Leyte. It is prepared at the Department of Engineering
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Sony Store After-sales Service 6 Diagnosis 7 Congruence model of Nadler/Tushman 8 Organisational diagnosis 9 Input 9 Output / Problems derived from diagnoses 11 Objectives 12 Recommended Implementation Action: "SONY Store +" Programme 12 Further Implementation Plan 14 Conclusion 18 Bibliography 18 Introduction Sony Sony is a renowned and reputable top global leading electronic company where the core business is mainly manufacture and sales of electronic products. Engineer
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As a high school student‚ I dream of the day my alarm does not magically wake me up at 5 a.m‚ to get ready for another seven-hour day at school. To me school is not so bad‚ a day of learning is fine by me. But waking up before the sun five days a week‚ no thank you. On school nights‚ I try to get roughly eight hours of sleep. No matter how early I go to bed‚ waking up at 5 a.m. does not get any easier. The human body depends on its biological clock‚ it is an internal system that controls our sleep
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British Petroleum’s Marketing Problem Florida International University Summer 2011 Alex Del Veccio Yudith Torres BP Marketing Problem In April 20th‚ 2010 one of the worst environmental natural disasters that were brought on by a men happened. We are talking about the British petroleum Oil spill on the Golf Coast. The disaster not only affected the plants‚ animals and people living in the area but also the image of the company. British Petroleum has been successful on creating a powerful
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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