Intoduction In October of 2003 workers at Emerald City Pizza (a Pizza Hut franchise in the Tacoma/Seattle area) began an extensive organizing drive to improve their wages and working conditions. The fight was long and bitter. Some workers spent more than eight months going store to store‚ patiently explaining the benefits of forming a union. In the end‚ however‚ the movement fell short of victory. Nonetheless‚ it galvanized many Tacoma Pizza Hut workers and rallied support from Emerald City employees
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GROUP MEMBERS Ahmad Hazrul Hakim bin Anuar Wan Nur Hazirah bt Wan Sukri Noor Azmina Syafawati bt A. Hamid Nurul Izaty Bt Mohd Aziz ORGANIZATION BACKGROUND • Kenny Rogers Roasters (KRR) is a chain of chicken-based restaurant. • KRR is now part of Malaysian under Berjaya Corporation Berhad. • KRR is a franchise company owned by KRR International Corporation. • 74 restaurants in Malaysia and 8 in Indonesia. • Brand tagline is “less fat‚ less salt‚ less calories” • Muffins‚ jacket potatoes‚ vegetable
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To. Adrian Grose-Hodge ------------------------------------------------- Course Title. English Pre-Sessional Summer Course‚ 2010 ------------------------------------------------- Title. BACKGROUND HISTORY AND SWOT ANALYSIS OF PIZZA HUT
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Pizza Hut vs. Papa John‘s • What is the difference of Business Models between Pizza-hut China and Papa Johns’ China from investigation and your observation? • Papa Johns focuses mainly on dine-in restaurants as Pizza Hut focuses more on delivery service‚ but they also have more and more dine-in places. • Pizza Hut also offers a wider Menu for the costumers‚ e.g. Several rice dishes and more Opportunities for Pizza sorts and extras. • What is advantage and disadvantage of Pizza-Hut’s and Papa
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Strengths Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas‚ USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks‚ wings‚ garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands‚ Inc. The Pizza Hut owns and runs
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RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
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Let’s define what CRM is first. CRM stands for Customer Relationship Management. The goal of implementing such management system is as follows: Source: Marketing Management‚ 12th edition‚ Kotler & Keller. According to Peppers and Rogers‚ one-to-one marketing that can be adapted to CRM marketing are as follows(This is the complete list of the above diagram): Identify your prospects and customers. Differentiate customers in terms of their needs and their value to your company
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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countries‚ it operates in more than 119 countries on six continents. 70% of the locations are run by franchises while the corporation owns the other 30%. On a day to day basis‚ more than 47 million customers worldwide are served by McDonalds. Over the years‚ McDonald has brought different promotions into the market to make the consumer purchase a fun experience. The most recent being its Home Delivery which was started within 2km range. PORTER’S FIVE FORCES MODEL With fast food restaurants
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past‚ Pizza Hut is an outstanding restaurant‚ especially in offering different style of pizza. Pizza Hut is still a unique restaurant in the early 90’s. Therefore‚ competitors haven’t existed yet. However‚ Pizza Box has already existed that became Pizza Hut’s competitor. Recently‚ there are more and more choices for people to choose when they want to eat pizza. For instance‚ California Pizza‚ Saizeriya Italian Restaurant‚ Pizza Express etc. They are not only offering similar food as pizza hut‚
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