I. HP Background and Overview of The Case I.1 HP History After graduated as electrical engineers from Stanford University‚ Bill Hewlett and Dave Packard become close friends during a two-week camping trip‚ and they had an idea of having a business together.They did anything at the first time of having a business just to bring a nickel.They made a bowling alley foul-line indicator‚ a clock drive for a telescope‚ a thing to make a urinal flush automatically‚ and a shock machine to make people lose
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Introduction and Background Faced with sales growth stagnation in the late 1980s‚ MEM Company has to develop a strategy to remain competitive in the toiletries industry. As of 1980‚ there were as many as 60 companies and 200 brands in the industry highlighting the highly competitive rivalry in the market and the abundance of substitutes due to lowly differentiated products . Faced‚ with two options either to introduce a new brand‚ Cambridge‚ or to expand distribution into food stores. We have decided
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Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic
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market segmentation and SWOT analysis summarizing the internal strengths and weaknesses as well as the external opportunities and threats that may impact the success of a company when marketing to Millennials through the digital marketplace. The SWOT analysis influences the goals‚ objectives and expected outcomes of successfully marketing to Generation Y consumers. Next‚ a questionnaire is created based on the gaps found in the secondary data analysis . Macroenvironment 1) Demographic Generation Y accounts
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Contents 1.0 Company background 2 1.1 Introduction 2 2.0 Strategy identification 3 2.1 HP Marketing mix 3 2.1.1Product 3 2.1.2 Place 4 2.1.3 Price 4 2.1.4 Promotion 4 2.2 E-Customer Relationship Management 5 2.3 Virtual Communities 5 3.0 Environmental Analysis 6 4.0 Segmentation and targeting‚ differentiation and positioning 7 4.1 Market segmentation 7 4.1.1 Demographic 8 4.1.2 Psychographic segmentation 9 4.1.3 Geographic segmentation 9 4.1.4 Positioning for the future 9 4.1.5
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…..Advertising Design - this is the beginning of its creation‚ the first stone. Certainly one of the important and crucial moments because of the appearance‚ layout‚ colors‚ and other nuances of the design depends on how many responses to ad your company. And as for the product packaging the seller tells the buyer about the benefits of the product‚ status‚ recognition in the category‚ as well as enhancing loyalty and helping to make a choice. The four main criteria successful package - this recognition
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sense of gratitude to Company Mentor Mr.Kiran Kumar T‚Business Planning Manager of Hawlett Packard‚ for his cordial support‚ valuable information and guidance‚ which helped me in completing this task through various stages. I am obliged to staff members of Hewlett-Packard‚ for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment. ORGANIZATION PROFILE Hewlett-Packard (HP) could be the world’s
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technologies hold the promise of rapid‚ sustainable economic growth that directly benefits everyone on the planet. However‚ the same forces could also trigger traumatic social‚ environmental and economic disruption. . . . If technology firms simply follow strategies of maximizing short-term shareowner value by encouraging maximum consumption of products by customers‚ we exacerbate two of the most significant issues facing the planet today: damage to the natural ecosystem that sustains life for all of us‚ and
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(The Late 2000s Financial Crisis)………………………...7 2.3 FDI in Economic/Financial Crisis…………………………………………………10 2.3.1 What is an FDI?...................................................................................................10 2.3.1.1 Why do Companies seek FDI Opportunities?.........................................12 2.3.2 How FDI is affected by Economic/Financial Crisis?..........................................19 2.4 Recovering from an Economic/Financial Crisis……………………………...…..24 2.4.1 Why
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