Fuman Agric Agricultural Products Fruit Juice Manufacturer Fuman Agricultural Products is a medium-scale fruit juice manufacturer who started in 1995 by taking over the old Lafia Canning Factory established in 1954. The major raw materials of the company are fresh fruits such as orange‚ guava‚ pineapple‚ mango‚ and passion fruit. Main production lines are natural fruit juices i.e.‚ orange‚ pineapple‚ guava‚ in 1l and 250ml tetrapak packages; others are canned fruits. Installed capacity is 5t/h but
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activities in different fruit juices Aim: To investigate the protease activities in different fruit juices Background info: Fruit such as pineapple‚ kiwi fruit‚ papaya and guava contain proteases (in different amounts)‚ which can speed up the breakdown of proteins. As milk-agar plate is a milk protein‚ so when it is incubated with fruit juices containing proteases‚ the milk protein will be broken down and clear zones will appear around the wells containing different fruit juices. Thus‚ the higher the
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The marketing skills that these companies possess are the reasons both Coca Cola and Pepsico are so successful. The marketing tactics the companies use and how they compare to each other. The use of new technologies‚ advertising and political environments that will include when determining what affects the marketing strategies the companies choose to take. INTRODUCTION The purpose of this report is to evaluate the marketing strategy of the
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Aim This experiment is to determine the vitamin C content in different brands of processed fruit juices. Hence‚ compare the vitamin C content in the experimental results with the manufacturer’s claim and to find out the best buy. Principle Vitamin C (ascorbic acid) is a reducing agent‚ the vitamin C content of processed fruit juices can be determined by oxidizing ascorbic acid‚ C6H8O6 to dehydro-L-ascorbic acid‚ C6H6O6. A reagent that is particularly good for the oxidation is an aqueous solution
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Ill. – Tropicana is the leading producer and marketer of branded fruit juices. – Tropicana is the largest single buyer of Florida oranges. – More than 400 Florida groves are monitored through a proprietary system that ensures the fruit is harvested at peak of goodness and flavor. – Once the fruit is picked‚ it is quickly delivered to one of Tropicana’s juice‐making plants. The fresh oranges are hand‐graded and any fruit that does not meet our stringent standards is removed. – Tropicana
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Brain Juice: Captivating Creativity and Rejuvenating the Brain Executive Summary BrainJuice‚ the singular product offering of Austin‚ Texas based AlphaWave Labs‚ came onto the market with very little promotion or marketing. Even after its entry into the market‚ the product has had little push from the firm itself to bolster sales or retain customers. The product is strong‚ as it is an all-natural alternative to prescription medication or energy drinks designed to help with focus. However‚
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Boost juice is a widely known brand in the drink companies occupying Australia. It has made itself well known since its creation in 2000 by Janine Allis. There are five different ways a company can differentiate themselves from its competitors‚ they are product‚ services‚ channels‚ people and image. Brands will differentiate themselves with competitors through product differentiation by design or features of their product. With services differentiation it is how efficiently
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Laboratory exercise 3 : Quantitative analysis of vitamin C contained in a fruit juice Aim: To investigate the amount of vitamin C found in all kinds of fruit juice Introduction : Vitamin C is an antioxidant‚ along with vitamin E‚ beta-carotene‚ and many other plant-based nutrients. Antioxidants block some of the damage caused by free radicals‚ substances that damage DNA. The build-up of free radicals over time may contribute to the aging process and the development of health conditions such as
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5. Marketing means solving problems of how best to meet customer needs. What were the mistakes Afjuz made in its former approach to marketing? What marketing strategy should Afjuz adopt to improve its performance on the British market? Give your reasons. Marketing is a mix of activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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