Table of Contents1.Executive Summary32.Company Overview43.The Marketing Mix using 4 P ’s64.SWOT Analysis115.Porter ’s 5-Force Analysis146.Distribution Strategy167.Present Scenario188.Big Bazaar and the Retail Life Cycle219.Moving Ahead into the Future2310.Recommendations2411.Future Strategies2612.Bibliography281.Executive SummaryIndian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting for share of mind and heart which can finally be converted
Premium Retailing Department store Hypermarket
Social Media in Marketing Strategy Introduction The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially‚ the boom of social media technologies such as Facebook‚ Twitter‚ blogs and so on in recent years‚ which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer‚ Park Jae-sang (2012) generated millions of views
Premium Marketing Advertising
Newspapers are journals for producing and retaining information and events. They are the primary medium from which people receive news. According to the Wikipedia‚ the newspaper is a scheduled publication containing news of current events‚ informative articles‚ diverse features and advertising. Newspapers are usually printed on relatively inexpensive‚ low-grade paper such as Newsprint. The printed product received at bookshops and newsstands may seem like a technological improvement from Johannes
Free Newspaper
MARKETING STRATEGIES Hanoi‚ January 2012 Contents I. General View 3 II – Executive summary 4 III – Current market situation: 4 IV – SWOT analysis: 12 V – Objectives and Issues: 13 VI – MKT strategies: 14 VII – Action programs and Budgets: 15 VIII – Control: 19 I. General View (NGỌC) 1. History: Victoria ’s Secret is an American retailer of women ’s wear‚ lingerie and beauty products that is owned and run by the Limited Brands Company
Premium Limited Brands Marketing
Budget: Nuts & Bolts Boost to infrastructure for urban poor Allocation for Jawaharlal Nehru National Urban Renewal Mission is being stepped up by 87 per cent to Rs 12‚ 887 crore. To improve the lot of the urban poor‚ the Budget allocated for housing and provision of basic amenities is being increased to Rs 3‚973 crore. This includes the provision for Rajiv Awas Yojana‚ a new scheme announced by the President of India. This scheme‚ the parameters of which are being worked out‚ is intended
Premium
rom Wikipedia‚ the free encyclopedia Amazon.com‚ Inc. Amazon.com-Logo.svg Type Public Traded as NASDAQ: AMZN NASDAQ-100 Component S&P 500 Component Founded 1994 Founder Jeffrey P. Bezos Headquarters Seattle‚ Washington‚ U.S. Area served Worldwide Key people Jeffrey P. Bezos (Chairman‚ President & CEO) Industry Online shopping Cloud computing Products Amazon.com Zappos Amazon Studios Amazon Web Services A2Z Development A9.com Alexa Internet Audible.com Endless.com IMDb
Premium
My earliest impression of medicine occurred when my mother repeatedly required the assistance of physicians in dealing with her chronic migraine headaches. Her doctors were always there for her‚ day or night. The respect that my parents bestowed on doctors‚ and the doctors’ ability to ease suffering‚ sparked a desire to one day become a physician myself. This was an ambitious goal for someone coming from a family in which no one had obtained a professional degree. However‚ my traditional family-oriented
Premium Medicine Physician
Marketing Strategy and Corporate Strategy in the automobile industry A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits‚ sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various
Premium Automotive industry Mercedes-Benz Porsche
Difference Between Marketing Strategies & Sales Strategies In order to maximize your business bottom line‚ both marketing strategies and sales strategies need to be implemented correctly. Strategic marketing provides the prospects and leads while strategic sales close the deals to provide revenue to keep your business operating in the black. Often‚ in some smaller business‚ the same person is fulfilling both roles. However‚ when possible‚ it is best to have more specialized people create and
Premium Marketing
A marketing strategy is essential for the development‚ growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. "Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing‚ E-Marketing‚ Direct Mail‚ Telephone Marketing‚ Advertising‚ Referrals‚ Direct Sales‚ Guarantees‚ Pricing Strategies
Premium Marketing Marketing plan