MARKETING REPORT F OR DRAGONAIR From: Cheung Kit Yan Ava (HIH0288)‚ Lam Tai Mo Moses (HIH0317)‚ Lo Man Yin May (HIH0397)‚ Ling Kwai Sum Samuel (HIH0295) & Lai Miu Chun Janny (HIH0252). Agenda of the report 1. 2. 3. 4. 5. 6. 7. 8. 9. Company’s background of Dragonair Description of the Market operates in Macro Environment Analysis Micro Environment Analysis Dragonair’s Market Segments Positioning of Dragonair Dragonair’s Marketing Mix for its target segments Recommendations for Dragonair’s Marketing
Premium Marketing
External Environment: (Louis Vuitton in China) - Macro Environment: PESTEL analysis The luxury market has challenged its growth by increasing its growth rate over the last decade (except This strategy was especially supported by the emerging markets of China‚ India‚ and Russia as growth relayed in the mature and almost saturated historical area (E.U.‚ U.S‚ and Japan). The increasing trends of international tourism‚ ’new rich people‘ and the favourable world economic growth‚ enabled the support of
Premium Population LVMH Marketing
| FRENCH WINE | EMEL YILDIZ | | 1658335 | 12/29/2011 | | MORAL PHILOSOPHIES – TELEOLOGY & DEONTOLOGY According to these philosophies French culture is nearer to teleology; Egoism and self- interest French people tend to see themselves superior than other people because of the fact that the text saying ‘Thus the French tend to give the impression that France is the center of the universe around which the rest of the world rotates. One can quickly learn to resent the French
Premium Louis XIV of France Earth France
Wine‚ one of the most famous and popular indulgences of all time has known to inspire many artists‚ musicians‚ entrepreneurs as well as many cultures around the world. The breath taking ensemble of aromas and extracts of fruits and flowers can stir up even the most boring of conversations. Throughout history‚ wine has affected many different civilizations and continues to flourish across the entire world. The very first encounter with wine has been traced all the way back to The Stone Age according
Premium Wine Cabernet Sauvignon France
HKU701 JIANGYONG LU ZHIGANG TAO EBAY’S STRATEGY IN CHINA: ALLIANCE OR ACQUISITION In December 2006‚ eBay Inc.‚ a US company that offered e-commerce‚ e-payments and internet communication services globally‚ announced its plan to form a joint venture with China-based online portal and wireless operator‚ TOM Online‚ in which eBay would have 49% ownership.1 The move reflected the increasing difficulties foreign internet companies were facing in their attempts to snatch a share of the Chinese
Premium Dot-com bubble Electronic commerce China
Wines of Oregon Oregon as an American Wine Producing State Oct‚ 31 2012 Table of Contents Introduction…………………………………………………………………………………….2 History of the Oregon Wine Industy……...…………………………………………………....2 Grape Varietals Grown in Oregon……………………………………………..………………4 Types of Wine Produced in Oregon……………………………………………………………4 Viticultural Area of Oregon………..…………………………………………………………..5 Viticultural Practices in Oregon………………………………………………………………..8 Producers within Oregon…………..…………………………………………………………10
Premium Cabernet Sauvignon Wine Chardonnay
Celsius. Valleys can be very rainy and windy. Soil Composition Very Calcareous soil‚ limestone. The soil has perfect balance between permeability and the ability to store humidity from the rain in case of drought. Type of wine A dry sparkling Champagne. Character of the wine Fresh and complex. Has a taste of green apples and nuts. Food Harmony Pol Roger is good with for example oysters and caviar. The saltiness goes very well with the freshness of the champagne. Also nutty cheeses like Edam
Premium Chardonnay Wine Cheese
Corporate Responsibility and Marketing Strategies Contemporary Business/508 January 28‚ 2014 Dr. Allen Beck Apple corporation bases its success on “creating innovative‚ high quality products and services and on demonstrating integrity in every business interaction.” According to Apple‚ four main principles contribute to integrity: honesty‚ respect‚ confidentiality‚ and compliance. To more thoroughly detail these principles‚ Apple has drafted a code of business conduct
Premium Marketing Apple Inc.
adults consume wine or a alcololic beverge. Wine makes daily living easier‚ les hurried‚ wiht fewer tensions and more to tolerence."Benjamin Franklin I am a wine lover nad i drink wine in all the important moments in my life". credibility statement: Every time i went to a resaurnat i wished i knew where and how wine came to be‚ but the truth was that i ignored it and after i left the resturant i did not care. I knew it is very helpfull to know wine better. Thesis statement: wine education is
Free Time Future Past
Make Bignay Wine Jron January 29‚ 2012 Food Business No comments Bignay (Antidesma bunius (L.) Spreng) is native to Philippines that grows on the mountains and loves tropical climate. Each bunch of single fruits contains about 30-40 pieces ‚ thin-skinned‚ spherical to ovoid‚ and dark red when ripe. The fruits are harvested during the months of June to September. Bignay fruit is rich in antioxidants. Bignay wine has deep red color‚ aged in glass vat for at least 6 months. The wine has distinct
Premium Wine Winemaking Fermentation