Introduction TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion‚ ranking it among the top ten companies in India. Unveiled in January 2008‚ their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Tata Motors‚ 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes‚ the TATA Nano
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Global or Regional strategy. The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous governments and agencies. To further understand the Global and National strategies‚ we look into the two-dimension matrix below. (textbook‚ pg277) Adaption from the Case Studies and Research Cases Tata Group uses two different
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The Marketing Mix (The 4 P’s of Marketing) Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term "marketing mix" became popularized after Neil H. Borden published his 1964 article‚ The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing
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REPORT ON CSR ACTIVITIES UNDERTAKEN BY TATA Submitted to: - Submitted by: - Lect. Miss. Kiran Verma GROUP NO- 3 LIECA Section: - A3002 MCA (Hons.)
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like Tata employ to become large industrial conglomerates. The Tata Group has already established 90 separate firms in seven distinct business sectors. Because of their success‚ they have obtained vast financial resources and access to capital on favorable terms which has allowed them to expand their operations and become a large industrial conglomerate. Since the Tata Group uses its sister subsidiary companies to help supply its other companies (i.e. using Tata Steel to provide steel for Tata Motors’
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acquisition on investors and traders long term and short term earnings respectively • Impact on companies’ financials after acquisition or after being acquired • To find out enterprise value of the company by comparing it with the peer group and analyzing the value of the firm • To analyze the difference between prospected and actual returns in terms of % daily cumulative abnormal return of pre acquisition and post acquisition Objective of the study • To compare the closing
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Marketing Plan 2 Student name: Jiajun Liu Student ID: 404635 Tutorial time: Monday 1:00 pm Contents 1. Introduction 3 2. Marketing Goal and Objective 3 3. Specific Marketing Strategies 4 3.1 Target Market 4 3.2 The Marketing Mix 4 3.2.1 Product 4 3.2.2 Price 5 3.2.3 Place 6 3.2.4 Promotion 6 4. Marketing Implementation and Control 7 4.1 Implementation-Tactical Marketing Activities 7 4.2 Control 8 5. Conclusion 8 6. Reference 10 1. Introduction When we talk about
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Introduction As we all know‚ strategy and structure is one of the most fundamental and significant part of an organization. Strategy and structure is come up by planning process during processes of management in organization‚ therefore‚ it is not possible to ignore how well an organization in determining its mission and goal‚ planning appropriate strategies and structures of organization and implementing these strategies. Strategy is the direct result of decision making and structure is the indirect
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Tata Group The Tata group comprises over 90 operating companies in seven business sectors: communications and information technology‚ engineering‚ materials‚ services‚ energy‚ consumer products and chemicals. The group has operations in more than 80 countries across six continents‚ and its companies export products and services to 85 countries. The total revenue of Tata companies‚ taken together‚ was $67.4 billion (around Rs319‚534 crore) in 2009-10‚ with 57 per cent of this coming
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1) The Tata Group has been transformed from a risk averse‚ slow moving giant into a more dynamic and aggressive conglomerate. How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. 2) The Tata Group had a presence in a wide range of businesses since it’s early days. Later‚ Ratan Tata managed to streamline the Tata Group . What advantages and disadvantages did the group gain through streamlining of business? Do you
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